George Lizama – President and CEO

As one of the original founders and the current President/CEO of Production Solutions, George Lizama brings over 30 years of direct marketing implementation experience.

While fine-tuning his production management skills in a 13-year stint as a Senior Vice President of a major direct mail fundraising firm, George was instrumental in defining and developing what many know today as outsourced “production management” and quickly developed a comprehensive understanding of the needs of the direct mail marketplace, in both the commercial and nonprofit sectors.

He was always known to his colleagues as the “how” person when it came to direct mail budgets and deadlines! His continued vision to provide clients with consistent cost containments and postal and implementation efficiencies has fostered long-term relationships with organizations such as Habitat for Humanity, National Parks Conservation Association and The National Trust for Historic Preservation, as well as several nationally known direct response agencies.

His hard work and leadership has won him awards from the DMAW and the Washington Business Journal as well as awards and acknowledgements for advancing the consistent work of Production Solutions.

He is currently on the Board of Northern Virginia Family Service, Vice President of the Direct Marketing Association of Washington and a member of the Direct Marketing Association (DMA) and the Association of Fundraising Professionals (AFP).

In 2010, in addition to becoming the President of the DMAW, George is preparing to provide his clients new ways of tactically navigating another challenging direct mail implementation year while figuring out how to relax and build muscle.