Cheryl Keedy – Director of Package Innovation

In her role as Production Solutions’ Director of Package Innovation, Cheryl promotes an awareness of direct mail trends, processes, formats and products that can provide a strategic advantage for PS clients. She uses her years of direct mail management and postal solution expertise to audit client package formats, to research new product offerings and technologies, and to suggest alternative formats and improved production processes. Through a select partnership between Production Solutions and a USPS Business Service Network Representative– a relationship only available to premier and national clients–Cheryl is able to expedite client USPS-related questions and issues.

Cheryl joined Production Solutions in 1995 as a Project Manager and became a Team Leader in 1998. She rose to Group Director, managing multiple teams of PS project managers, and then to her current role. She is an active member of the Direct Marketing Association of Washington (DMAW), the Association of Direct Response Fundraising Counsel (ADRFCO), the Direct Marketing Fundraising Association (DMFA ) and PostCom–The Association for Postal Commerce. A frequent speaker at industry events, Cheryl recently became an ADFRCO contact for the Postmaster General’s Mailers’ Technical Advisory Committee (MTAC).