Changes Looming at the USPS – What Can You Do?

No doubt you have been bombarded with media reports of an uncertain future for the U.S. Postal Service.  For months we have read about large postal increase proposals, the adoption of a five-day delivery schedule, the proposed reduction / elimination of the nonprofit subsidy and, of course, the closing of postal facilities. With all of [...]

4 Package Formats That Will Get Your Attention

Cheryl Keedy, Director of Package Innovation, shares 4 of her favorite commercial formats that fundraisers may find intriguing. 1.  Are you Talking to Me? (Click Thumbnail To View Video) Opening this double panel self mailer you are taken by surprise by this special technique that gets your attention and makes a lasting impression. 2.  Engaging [...]

What’s Hot in the Commercial Ad World – AdWeek DC 2011

Since 2004, Advertising Week DC has invited the best of the advertising, marketing and media community to a week dedicated to networking, professional development and education. PS attended to learn what the best of the best are starting to do, and what they’re predicting is to come. Giants such as the New York Times, Google, [...]

Senior HR Generalist / HR Manager: Washington DC

In this high value position as the Senior HR Generalist, you will be the HR Department for our organization of 60 high-performing, dedicated professionals. You will report to the CFO/COO, and you will have two direct reports (an Office Manager and a Front Office Assistant). This is an engaged, hands-on leadership role where you will [...]

Direct Mail Production Manager in Washington DC

The first thing that will surprise you when you join our team is just how skilled and talented your colleagues, our Account Managers, are – they are highly motivated, know a wide array of production work, and have in-depth knowledge of their clients’ business.  They are engaged at every step, and they really love what [...]

Industry Alert: USPS Announced Proposed Postage Rate Increase

The USPS announced details of the proposed postage rate increase, if approved, implementation will begin January 22, 2012. The changes average 2.1%, the rate of inflation as measured by the Consumer Price Index. Highlights of the proposal include: First Class Full Rate = 2.468% increase (44 to 45 cents) Non-Profit Letter = 1.867% increase Standard [...]

Ask the Expert

Question I’m learning a lot as a second year account manager in a small direct response firm.  I understand the need for testing.  We are pretty aggressive about testing creative and package formats but I don’t think we do enough with testing lists or testing data. Do you have a sense of what marketers are [...]

Now May Be Just the Right Time for a PURL Campaign

Learn four reasons why some non-profit organizations are just now starting to embark on integrating PURLs on their traditional direct mail campaigns…the statistics and response rates will pleasantly surprise you. (Please press play, or copy the link below into your browser to view) http://play.goldmail.com/72dmjcv20hwb To read more News Articles Click here

15 Pitfalls to Avoid While Producing Premiums Overseas

If you have ever produced a premium overseas then you will be familiar with some, or maybe all, of the pitfalls we highlight in this article.  However, if you are considering overseas premiums or have had issues with overseas production management, you may find this article helpful. Including a premium in a direct response package [...]

Tapping into Hidden Money from Mid-Dollar Donors

Finding Hidden Money in Mid Dollar Donors To uncover additional donor income in challenging times, direct marketers are focusing on creating more intimate relationships with segments of their database and/or “giving groups.” One of those segments that strategists are now paying very close attention to is what is traditionally called “middle donors.” How can you [...]

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