Author Archive

George Lizama

Chief Executive Officer, Partner, & Co-Founder

A recognized leader in the fundraising industry, George served as president of the Direct Marketing Association of Washington (DMAW) in 2010 and received its Distinguished Achievement Award in 2006. In 2008, he received a Washington Business Journal Philanthropy Award for CEO Leadership, partly in recognition of his longtime support of Northern Virginia Family Service, of which he is a director.

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Equality in Conglomerate

The most difficult thing to do in an argument is listen to the other side, especially when the disagreement is between discrimination and equality. I don’t particularly want to listen to people on the opposite…

In Memoriam of a Mailshop

Markets change, companies close, transitions happen. This is the natural progression of business, but if mailshops weren’t plagued by ineffective leadership, we likely wouldn’t see so many go bankrupt. I was…
It’s In the Way That You Say It

It’s In the Way That You Say It

Tone and delivery can turn what was meant to be sarcastically funny, into an insult inadvertently. I am so glad I’m old…I mean mature. (To be “AARP-politically-correct”). Being mature allows me to…

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