Blog

Are you ready to MAIL ANYWHERE?

Throughout history, there have been moments in time that have forever altered the course of humanity. Minor shifts in a controlling organization’s previously convoluted regulations that lead to revolutionary,…

The Role of Direct Mail in Nonprofits

  Did you know that 7-8% of nonprofits* are technically insolvent? 30% have lost money over the last three years and nearly 50% have less than one month of operating reserves. These figures are even more alarming…

Paper Market Update: Longer Lead Times & Rising Prices

Over the past few months the paper market has become more challenging to navigate due to consolidation and allocation restrictions at many paper mills. These factors, combined with the rising prices of pulp and current…

2018 National Postal Forum Shines Importance on Informed Customers

Last week our postal specialists, Carolyn Angelini and Alex Newell, attended the National Postal Forum in San Antonio, Texas. Experts from all corners of the industry gathered to share their knowledge and detail the…

Building A Rapid Response Plan: Are You Prepared?

Direct marketers know the importance of deploying a message to the right people at the right time. In fact, many hours go into developing a strategy and plan to do just that. However, when a major external event occurs…

18NTC: PS Digital takes on the Big Easy!

With my five collective years working on digital nonprofit marketing, I consider myself fairly new on the nonprofit scene. I tend to ask a lot of questions and I’d like to think of myself as a sponge; eager to soak up as…

Postal Audit Pain

“The USPS is on an unsustainable financial path and must be restructured to prevent a taxpayer-funded bailout.” On April 12, President Trump issued an executive order to form a “Task Force on United States Postal…

Direct Mail and Digital Ideas to Bring in New Donors

As seen in the March 2018 edition of DMAW’s AdVents newsletter.    Many nonprofits are looking to mail smarter, especially in our current climate of uncertainty coupled with rising print and postage costs. In…

Informed Delivery: Exciting Present and Bright Future!

Hopefully, by now you’ve heard about the postal services’ exciting new product, Informed Delivery! Some of you may even have run a campaign or two, but for those new to it, it’s time to Get Informed About Informed…

Are You Prepared for the USPS Move Update Change?

The United States Postal Service (USPS) sure likes to keep us on our toes! On top of the most recent rate changes, the latest regulation going into effect March 2018 is around the Move Update standard. Move Update is used…