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2017 Bridge Takeaways for Better Fundraising Results

“Is there something risky or bold? Go after it!” says Liz Murray, a Bridge Conference Keynote Speaker. The Production Solutions (PS) team thought big and bold as we attended the 2017 Bridge to Integrated Marketing…

Neuro-Fundraising: What Are Your Potential Donors Thinking?

Through A/B testing you are often able to determine if one photo elicits a higher response than another photo. But, do you know why? And can you afford to do “live testing” of 12 photos? With 95% of our purchase decision…

How to Ensure a Smooth and Successful Press Check

Press checks can be tough– long hours, lack of sleep, machine failures, problems and time away from the office.  So much so that I have found most folks would shy away from one at all costs.  Not me!  I enjoy press checks…

Will We See You at the 2017 National Postal Forum?

We are looking forward to attending the 2017 National Postal Forum (NPF), which is being held at the Baltimore Convention Center next week from May 21–24. NPF has partnered with the United States Postal Service (USPS)…

Innovate and Invest to Grow Your List and Community

Smart fundraisers and nonprofit marketers are always looking for effective strategies to grow their organization’s supporter base. Despite our best efforts to engage lapsed donors, the truth is that some amount…

Marketing Automation is Almost Here. Is Your Nonprofit Ready?

You’ve probably heard someone throw around the term Marketing Automation (MA). Most likely you nodded, agreed it’s a game-changer, but truthfully weren’t even sure what it was. If you went so far as to Google…

Arguing For and Against Lightboxes

“What’s a lightbox?” That was my reaction when I first heard the term. I’d learned to write code back when they were called modal windows and were used to display warnings and errors. If you haven’t heard the…

Spring Fever and #17NTC

If you’re a nonprofit tech nerd like me, you spent the first spring weekend in March, not enjoying the glorious cherry blossoms that DC is famous for, but in a Woodley Park hotel at the 2017 Nonprofit Technology Conference…

What It Takes to Be a Great Mentor

As seen in the March 2017 edition of DMAW’s AdVents newsletter. There is a great deal of personal satisfaction that comes from watching someone you care about reach their full potential. But, mentoring goes…

Top 3 Takeaways from DMAW’s Innovative Formats Integrated Techniques Seminar

Several members of the PS|PS Digital team attended the DMAW’s Innovative Formats Integrated Techniques (IFIT) Seminar on March 7th to join presentations on a variety of topics ranging from static clings, magnets,…

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