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Insights

In an ever-evolving direct marketing industry, it’s more important than ever to align your proven, successful direct marketing strategies with trends that can boost performance and results. Here, you’ll learn from our industry expert Cheryl Keedy how you can put proven techniques and emerging innovations to work for you.

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Arguing For and Against Lightboxes

Arguing For and Against Lightboxes

“What’s a lightbox?” That was my reaction when I first heard the term. I’d learned to write code back when they were called modal windows and were used to display warnings and errors. If you haven’t heard the…
DMAW 2014 MAXI Awards Highlights

DMAW 2014 MAXI Awards Highlights

If you were one of the 1,700 attendees of the 2014 DMAW Bridge Conference, you most likely captured valuable insights on successful marketing and fundraising strategies and techniques. Day one of the conference offered…

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