Tapping into Hidden Money from Mid-Dollar Donors

Finding Hidden Money in Mid Dollar Donors To uncover additional donor income in challenging times, direct marketers are focusing on creating more intimate relationships with segments of their database and/or “giving groups.” One of those segments that strategists are now paying very close attention to is what is traditionally called “middle donors.” How can you [...]

Whoever Thought a Barcode Could Increase the Impact of a Mailing?

Direct mail is now getting into the game of multichannel marketing.   With the introduction of the Intelligent Mail Barcode (IMB), mailers now have the ability to time a multichannel message down to the day of the actual postal delivery.  The USPS is now able to provide delivery notifications down to the individual household level enabling [...]

Including Video in Direct Response Can Dramatically Increase Your ROI

Have you already tried a digital marketing/fundraising campaign?  How’s it working for you? Are you ready to freshen it up?  If you haven’t even tested the waters yet, there’s a hot marketing tool that’s fast approaching fad status…Direct Response Videos (DRV).  Although DRVs may prove to be cost-effective tools with a high ROI for many [...]

USPS Update – What Every Mailer Needs to Know

Everywhere you turn these days, there is another news article proclaiming the end of the U.S. Postal Service.  Volume declining, revenue decreasing and the corresponding cash flow problems have begun to infiltrate mainstream media, and the stories have sparked lively water cooler conversations at more than just offices that manage direct mail. But just how [...]

Learn How to Maximize Multichannel ROI

Kevin Moran, Principal Integral Now is the time to challenge your fundraising business model.  Most marketers and fundraisers are struggling to find the right balance with their multichannel fundraising investments.  With so many new channels available, how do you know which channels are right for your organization and how much to invest in each?   This [...]

What Mailers Are Testing and Rolling Out in the Fall

We’re mid-summer and as expected, planning for the fall mail campaigns is in full swing.  Budgets are being scrutinized as testing strategies take shape.  This is the year of “beating the control” as many organizations are building donor/customer files through increased investment in acquisition mailings and new format testing to help jump-start performance.    Renewal Programs [...]

Can Old-Fashioned Copywriting Techniques Work for Today’s New-Fashioned Media?

As we all know, there’s a brave new world of fundraising and marketing media at our disposal today: Facebook, Twitter, personalized web pages (PURLs), smart phones, blogs, and more. New media (not unlike old ones) are about creating relationships by delivering compelling content about whatever you’re selling — be it a product, service, or worthy [...]

Direct Mail Budgets Are Suffering Due to Industry Consolidation

The past several months have been a roller coaster ride for direct mail manufacturers and their clients. For years there was price stability in the marketplace, but as the economy fell into a recession, so followed the direct mail industry. The next two years became an education in basic economics, with supply being manufacturer capacity [...]

QR Codes Decoded: Everything Direct Marketers Need to Know

There is no doubt that Quick Response (QR) codes are popping up everywhere. Now that the USPS is offering a summer discount (continue reading for more details) for marketing mailings with QR codes, it seems that QR codes are more than just a fad. It’s a paradigm shift that is changing the rules, similar to [...]

Handwriting Techniques for Any Budget

Fundraisers and marketers agree: a handwriting technique applied strategically can make a positive difference in most direct mail campaigns. Recipients are more likely to open a hand-addressed note because of the “authenticity and sincerity” conveyed. Although actual handwriting is not always feasible due to its cost, there are some new alternatives to the traditional methods [...]

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