Category Archive

Newsroom

Previous Page

Ready to Disrupt DC at the 2017 DMANF Nonprofit Conference

The theme for the 2017 DMANF Washington Nonprofit Conference is “Disrupt: Change yourself. Change your organization. Change the world.” And we are ready to do just that. With the conference just a day away, we are gearing up to join hundreds of fundraising and marketing professionals to explore information-packed sessions on all aspects of direct marketing. To get a glimpse into what to expect, we sat down with our very own Business Development Director, Joseph Gomez, as he shares what he hopes to gain from this year’s conference: The conference is almost here! What are you looking forward to most?  Networking with the sharpest fundraisers across the globe. Beyond the fantastic sessions, this conference is about connections. There will be people you sit next to or have lunch with who are currently going through a problem you will face next month or next year. Getting to know that person now will allow you to reach out for answers in the future and vice versa. You have been attending this conference for 10+ years. What are you hoping to get out of the conference this year? I am always looking for learning opportunities. This year I’m looking to expand my knowledge on digital fundraising. It is the future of direct response marketing and we continue to see more and more clients looking for success in this area.  Also, the keynote speaker, Mara Liasson, is a perfect fit for this year’s conference. As the national political correspondent for NPR, she will address how the new administration will influence current fundraising methods. Which sessions are you looking forward to attending the most? There...

Highlights of the Postal Service Reform Act of 2017

On January 31st the House Oversight and Government Reform Committee leaders introduced H.R. 756, the Postal Service Reform Act of 2017. The bill addresses unfunded liabilities of the USPS®, makes reforms to keep mailing costs affordable for consumers, and encourages innovation, all without additional borrowing capacity from the U.S. taxpayer. The legislation is outlined under four main sections; Title 1 – Postal Service Benefits Reform Title II – Postal Service Operations Reform Title III – Postal Service Personnel Title IV – Postal Contracting Reform Title I Postal Service Benefits Reform focuses on three significant employee benefit programs; the Health Benefit Program, Retiree Heath Care Benefit Funding Reform and Pension Funding Reform. Of significance is that the Postal Service Retiree Health Care Benefit Funding Reform Act addresses the prefunding schedule established in the Postal Accountability and Enhancement Act of 2006. Title II Postal Service Operations Reform allows the Postal Service to increase postal rates for market-dominant products by 2.15%, 1 cent, for a First-Class stamp. Of significant importance in the Nonprofit Mail Industry is that this Act eliminates state and national political committees’ eligibility for non-profit mail rates. In addition Title II includes: Language around the Postal Rate Commission (PRC) Rate Review which requires the PRC to complete its full review of the market-dominant rate system by January 1, 2018. It also establishes priority factors for consideration in the PRC’s rate review, including the Postal Service’s financial stability, the effect of rate increases upon users of the mail, the reliability of delivery timelines and service standards, the available alternative means of communicating and sharing information, and the requirement that all...

Maximize Your Budget with the PS|PS Digital Calendar Gang

Calendar campaigns are a mainstay in the annual mailing rotations of many nonprofit organizations.  Although they have proven to be a typically high-performing direct mail format for anchor or pillar mailings, some organizations shy away from testing new calendar formats. Don’t let this be you! The PS|PS Digital Annual Calendar Gang Program allows organizations to develop a powerful calendar design with our experts, then use our shared production program to get the most out of your marketing spend. We continue to push the envelope on savings by offering additional gang-print opportunities for the letter/reply forms, return envelopes and outer envelopes.  If you’ve mailed calendars as part of your direct mail program in years past, you know that while you may have just rung in a new year, it’s already time to start thinking about your 2018 calendar mailings. Our Calendar Gang Program offers both savings and production options including paper stock, press times and mail dates.  With the kickoff in February (and paper order at the end of March for our first run) we’re poised to support mailings as early as June. Looking to mail later in 2017? We’ve got you covered. Based on client feedback, we are planning to do a second calendar gang run with a paper order scheduled for the end of April. For first-timers, check out the advantages of joining our Calendar Gang Program: Cost is likely the biggest factor that limits calendar innovation or closes the door on it completely. Stock, color, and format are all components that can drive up prices, especially for small- to medium-sized organizations, but our Calendar Gang Program provides a...

2017 USPS Direct Mail Promotions to Save You Money

  Are you still looking for new ways to improve your 2017 marketing efforts? The United States Postal Service (USPS) has made it easy to try new direct response engagement strategies with their 2017 Promotions and Incentives. Building on last year’s promotions, the USPS demonstrates the continued relevance of direct mail. It provides more opportunities for nonprofits and commercial organizations to engage with their audience. As our team of Resource experts previously announced, the 2017 USPS direct mail promotions continue to build on technology integration. Let’s take a look at which promotions you can take advantage of this year to enhance how consumers interact with your mailings: What are the 2017 USPS Promotions? Mobile Shopping (or charitable donation) An upfront 2% postage discount on mailpieces that include a mobile barcode or print/mobile technology that can be read or scanned by a mobile device and leads the recipient to a mobile-optimized shopping website or the ability to complete a financial transaction. NOTE: Charitable giving does qualify for this promotion so long as a hard copy certificate, voucher or thank you note is mailed to the donor or the mailpieces contain a BRM or CRM enclosure. Tactile Sensory Interactive Mailpiece Engagement   An upfront 2% postage discount on mailpieces that incorporate specialty inks, sensory elements, textural papers, and the use of folds or other dimensional elements that are interactive. Personalized Color Transpromo An upfront 2% postage discount on mailpieces that use dynamic/variable color print for personalized transpromotional marketing messages on bills and statements. Emerging and Advanced Technology Video in Print An upfront 2% postage discount on mailpieces that incorporate mobile-based technologies, such as Near-Field...

2017 USPS Postage Rates – What to Expect

The United States Postal Service (USPS) has submitted new 2017 postage rates with an effective date of Sunday, January 22, 2017. Download our 2017 Postage Rates Chart.  Below are a few of the upcoming changes: Standard Non-Profit Letters Local Entry rate decreased between 2.8-4.2%, depending on the tier. NDC & SCF Drop Shipping – pricing increased between 2.8-4.2%. Standard Non-Profit Flats Local Entry rate increased between 1.8-3.0% depending on the tier. NDC Drop Shipping – no change SCF Drop Shipping – pricing decreased between 0.5-1%. First Class Presort Letters Some of the pricing tiers went up and others went down, more than likely this will even off at around a 2% First Class Full Rate Letters and Flats (Under 1oz) Pricing increased by 4.26% First Class Presort Flats 5-Digit category rate increased between 1-2%, depending on the weight. The balance of the tiers did not change. BRE Reply Mail Increased between 1.6-4.5% To help you further plan your budget, download our 2017 Postage Rates Chart with the most up-to-date PRC rate information. Visit our Postal News blog for the latest news, insights and updates.  ...

Industry Leader Production Solutions/PS Digital Merges with Moore DM Group

New Alliance Strengthens Both Companies; Augments Moore’s Ability to Serve Clients VIENNA, Va. November 29, 2016 – Production Solutions/PS Digital (PS/PSD) and the Moore DM Group (Moore) today announced a strategic merger that will enhance service to our clients and agency partners by uniting two industry-leading cultures focused on people, innovation, and performance. In joining Moore, PS/PSD adds a more robust array of services to offer clients and maintains its leaders’ commitment to continuous growth and market relevancy. Moore adds a fully integrated team known for operational excellence and deep relationship skills. “This is a rare opportunity to accelerate our growth and impact for our clients in the industry,” said PS/PSD Chief Executive Officer George Lizama. “In one stroke, we were able to honor our legacy enterprise, and increase our footprint and impact in the industry. We are now able to offer more resources to our clients and agency partners, and to expand professional capacities and opportunities for our staff.” George Lizama will serve as an advisor during the transition. At year end, he will retire after 40 years of service in the industry. The company’s two other owners, Greg Albright and Wayne Lizama, will join Moore DM Group as executives. Greg Albright will take on the role of Chief Relationship Officer while Wayne Lizama will serve as Chief Operating Officer. Greg Albright and Wayne Lizama will also serve on the Moore DM Group advisory board. In addition, Greg Albright and Wayne Lizama will continue to serve as CRO and CFO of PS/PS Digital, respectively.  As part of the merger, PS/PS Digital’s COO, Ben Harris, will be elevated to...

Postage in 2017: The bottom line for your budget

Many of our clients are starting to budget for 2017, so I thought this would be the best time to make some 2017 postage predictions and give you an update on Postal Reform. There are currently many variables when it comes to this prediction; however, I believe it is fairly safe to budget for a 2% increase by January, with the potential for a mid-year increase in 2017. With the current postal regulations, the USPS can only increase postage by the consumer price index (CPI), which is currently .6%; however, we have several more months before the USPS would file for a January increase and there are many variables that affect CPI, making it a moving target and difficult to definitively pin down. Postal reform has been gaining some traction in Congress, but it is nowhere near finalized. There are several sections of the Reform Bill that make 2017 predictions challenging; for example, the current bill calls for a 2.15% postage increase (the true increase is 50% of the original Exigent Surcharge that was removed earlier this year) over all categories of mail. If that were to go into effect it would be in place of the 2017 CPI increase, not in addition to it. Additionally, the bill also requires the Postal Regulatory Commission (PRC) to do a full audit on the current rates by the end of 2017. The goal is to allow the USPS and PRC to re-assess the rates to ensure each category/tier is properly balanced. These factors take time and could prolong a definitive answer on a postage increase, which makes budgeting difficult. A 2%...

3 Things Nonprofits Can Learn from Political Fundraising

Angela Struebing – President of CDR Fundraising Group – wrote an insightful blog for The Huffington Post earlier this year comparing nonprofit and political fundraising. In it she wrote: Campaign buttons were the original premium item. Door-to-door get-out-the-vote efforts were the first generation of peer-to-peer fundraising. And FEC filing deadlines were the original #GivingTuesday goal. The main difference between political campaigns and nonprofits is their longevity, which leads to different fundraising tactics. It is in the overlap of these tactics where the best nonprofit fundraising opportunities lie. Boards & “Bundlers” “Bundler” is a campaign term for someone who bundles together multiple financial gifts. Board members have the capacity and influence to serve as the nonprofit equivalent. In an article for StepByStepFundraising.com, Jim Berigan explored several ways to turn board members into bundlers, including “giving them a uniform to put on, both literally and figuratively.” More than a t-shirt and lapel pin, giving your board members a uniform includes outfitting them with the right vocabulary. Key stats, service numbers, and specific campaign talking points can assist board members in navigating their networks to bundle the best group of funding partners together. The Urgency of Now Campaigns, unlike nonprofit missions, have a finite end date. Any money raised after election day won’t help the campaign’s ultimate goal. That makes campaign fundraisers masters at leveraging the urgency of now. The more deadline-driven your fundraising campaign is, the more urgency it inspires in potential donors. Tip: Leverage your newly-equipped bundlers to source multiple deadline-driven donations that make a huge campaign impact. Microtargeting Nonprofits and politicians alike are looking for ways to effectively leverage...

Getting Your Digital House in Order Part II: Bringing the Blueprint to Life

After doing an honest evaluation of your organization’s current digital situation (see Part I), you can probably relate to one of the following scenarios: This place is a true fixer-upper. You have a small or inactive donor file. You aren’t tracking data correctly in your eCRM (or worse, you aren’t even using one). The donation form on your website is buried under 5 clicks, asks 15 additional questions not required for processing the online gift, and the website is virtually unusable on mobile devices. By the way, what is the big deal about Facebook? It has great bones! You have a responsive website that was built on a CMS, like WordPress or Drupal, but it has been a bit neglected and could do with some updating. Your house file is still growing, but not at the rate it used to, and your email campaign results are mediocre at best. You have a Google Analytics account but only look at it once or twice a month. You are making an effort on social media and have a decent-sized following, but your posts don’t have the kind of reach or impact that you’d like. Time for an addition. Your program is working and running fairly smoothly. The website is responsive, secure, and updated with fresh content regularly. Forms have been optimized for mobile devices and the transaction flow is simple. Your house file is clean and segmented, and campaign results are fairly predictable and positive, but your eCRM isn’t keeping up with the times and you’re starting to feel limited. You have a campaign strategy (along with a calendar) and the...

PS|PS Digital increases service to internal clients with new leadership addition

The PS|PS Digital team is pleased to announce a new addition to our leadership team – June O’Dell Porco, SHRM-SCP, SPHR. June joins our team bringing with her more than 15 years of experience across all functional areas of Human Resources. Her proven track record for driving innovation within an organization, developing best-in-class HR solutions and building high-impact teams will enable our leadership team to steward PS|PS Digital into the future with the best talent supporting our partners. “Our company continues to grow and the needs of our clients both internally and externally are becoming more complex” said Chief Operating Officer Ben Harris. “By bringing June onto our team we position ourselves in the best place to attract, manage and coach the talent we’ll need to be successful in this industry.” June will be reporting to Wayne Lizama, CFO and Managing Partner and working closely with COO Ben Harris. “This cross-collaboration will enable June to gain a sense of our strategic business needs and give her the background she’ll need to help us staff and develop our employees for the future” said Wayne. The experience and depth that June brings to our team expands our leadership capacity and creates opportunities for us to advance in employee development, financial planning, due diligence and the strategic initiatives that our company...

Previous Page