Finding Your Next Control – Part Two
January 24, 2012 by admin
Filed under Production Solutions News Alerts, other
by Tom Gaffny, Tom Gaffny consulting As I wrote to you in my first installment, there are 7 ‘take it to the bank’ rules to remember which will help you find that next control package. In that first missive, I concentrated on your target audience – and the paramount importance of understanding who they are, [...]
Newsletter Formats – What are People Mailing?
January 24, 2012 by admin
Filed under Production Solutions News Alerts, other
Formats in the ‘News’: Part 1: Formats in the ‘News’: Part 2 In this month’s comparative review of newsletter formats you’ll find a quick checklist of the newsletter assets that are working for many organizations. Newsletters inserted within special appeals, year end campaigns and to support invitations to special levels of giving – monthly sustainer and [...]
Top 7 Misconceptions About Direct Mail Production
January 24, 2012 by admin
Filed under Production Solutions News Alerts, other
The direct mail implementation process can seem like magic. The idea is generated, the artwork is created, the lists are determined and ABRACADABRA the mail piece is in-home and revenue begins to arrive! While the implementation process can be mysterious and meticulous, there are several misconceptions that are important to recognize in order to have [...]
Is Now the Right Time for a Production Audit?
January 24, 2012 by admin
Filed under Production Solutions News Alerts, other
When was the last time you audited your direct mail program’s production process? If you can’t answer this question, then an audit is long overdue. At Production Solutions, it is our standard practice to perform a production review for every client at least once a year. Some clients receive one quarterly. Why do we make [...]
holiday
Video: Under Wraps & 38 Inches of Potential
Video: Not an Ordinary Envelope
Video: Engaging Techniques
Video: Are You Talking to Me?
7 Steps to Finding Your Next Control
November 29, 2011 by admin
Filed under Production Solutions News Alerts, other
By Tom Gaffny, Tom Gaffny Consulting If there’s one thing all nonprofit organizations can agree on these days, it’s that finding new donors (or recapturing old friends) has never been harder. Whether your mission feeds the hungry, rescues animals or enlightens the community, building a donor base is tougher today than it’s ever been. And [...]
