Is Now the Right Time for a Production Audit?
January 24, 2012 by admin
Filed under Production Solutions News Alerts, other
When was the last time you audited your direct mail program’s production process? If you can’t answer this question, then an audit is long overdue. At Production Solutions, it is our standard practice to perform a production review for every client at least once a year. Some clients receive one quarterly. Why do we make [...]
holiday
Video: Under Wraps & 38 Inches of Potential
Video: Not an Ordinary Envelope
Video: Engaging Techniques
Video: Are You Talking to Me?
7 Steps to Finding Your Next Control
November 29, 2011 by admin
Filed under Production Solutions News Alerts, other
By Tom Gaffny, Tom Gaffny Consulting If there’s one thing all nonprofit organizations can agree on these days, it’s that finding new donors (or recapturing old friends) has never been harder. Whether your mission feeds the hungry, rescues animals or enlightens the community, building a donor base is tougher today than it’s ever been. And [...]
Changes Looming at the USPS – What Can You Do?
November 29, 2011 by admin
Filed under Production Solutions News Alerts, other
No doubt you have been bombarded with media reports of an uncertain future for the U.S. Postal Service. For months we have read about large postal increase proposals, the adoption of a five-day delivery schedule, the proposed reduction / elimination of the nonprofit subsidy and, of course, the closing of postal facilities. With all of [...]
4 Package Formats That Will Get Your Attention
November 29, 2011 by admin
Filed under Production Solutions News Alerts, other
Cheryl Keedy, Director of Package Innovation, shares 4 of her favorite commercial formats that fundraisers may find intriguing. 1. Are you Talking to Me? (Click Thumbnail To View Video) Opening this double panel self mailer you are taken by surprise by this special technique that gets your attention and makes a lasting impression. 2. Engaging [...]
What’s Hot in the Commercial Ad World – AdWeek DC 2011
November 29, 2011 by admin
Filed under Production Solutions News Alerts, other
Since 2004, Advertising Week DC has invited the best of the advertising, marketing and media community to a week dedicated to networking, professional development and education. PS attended to learn what the best of the best are starting to do, and what they’re predicting is to come. Giants such as the New York Times, Google, [...]
