The Project: Alliance for Retired Americans

Providing advocacy and social services for retired Americans, the Alliance for Retired Americans (ARA) has been a Production Solutions partner for 15 years. In 2013 ARA decided to explore digital fundraising integration.

The Situation

As a service provider to aging American’s, ARA lacked a robust digital donor file and faced an uphill challenge in growing their digital portfolio.

The Solution

Working closely with the Production Solutions Team, PS Digital built an eMarketing campaign into ARA’s existing Direct Mail program. This ensured consistent messaging across the board.

The Real Benefits


PS Digital’s veteran team of experts developed an online campaign and strategy resulting in a 53% increase in average campaign gift.

Digital Best Practices

By managing analytics and results the PS Digital team created a clean online donor list that can be used for future online marketing and awareness campaigns.

Extension of Staff

Working closely with internal staff to understand and effectively communicate ARA’s mission digitally, our team saw an increase in website traffic, attracting new potential donors to ARA.

In Their Own Words…Testimonials from our partners

“We didn’t quite know what to expect stepping into digital given our target audience and our donor population. Having a trusted partner with expertise in the field gave us the confidence to get started and the stewardship to learn about our donor behavior and improve our overall fundraising strategy. We’re excited to continue building on these successes online and offline.”

Scott Kestner, Alliance for Retired Americans

About The Alliance for Retired Americans

The Alliance for Retired Americans is a nationwide organization, launched in May 2001, with now over 4.3 million members working together to make their voices heard in the laws, policies, politics, and institutions that shape our lives. For 13 years, we have enrolled and mobilized retired union members and other seniors and community activists into a nationwide grassroots movement advocating a progressive political and social agenda that respects work and strengthens families.

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