NEWSROOM

The News & Insights You Need to Succeed

Knowledge truly is power when it comes to successful direct mail fundraising. In this Newsroom, you will find the resources you need to create, deliver, and measure your direct marketing and fundraising campaigns all in one place. Here, you’ll find all the insights you need to succeed.

From the PS Blog

Ready to Disrupt DC at the 2017 DMANF Nonprofit Conference

The theme for the 2017 DMANF Washington Nonprofit Conference is “Disrupt: Change yourself. Change your organization. Change the world.” And we are ready to do just that. With the conference just a day away, we are gearing up to join hundreds of fundraising and marketing professionals to explore information-packed sessions on all aspects of direct marketing. To get a glimpse into what to expect, we sat down with our very own Business Development Director, Joseph Gomez, as he shares what he hopes to gain from this year’s conference: The conference is almost here! What are you looking forward to most?  Networking with the sharpest fundraisers across the globe. Beyond the fantastic sessions, this conference is about connections. There will be people you sit next to or have lunch with who are currently going through a problem you will face next month or next year. Getting to know that person...

Highlights of the Postal Service Reform Act of 2017

On January 31st the House Oversight and Government Reform Committee leaders introduced H.R. 756, the Postal Service Reform Act of 2017. The bill addresses unfunded liabilities of the USPS®, makes reforms to keep mailing costs affordable for consumers, and encourages innovation, all without additional borrowing capacity from the U.S. taxpayer. The legislation is outlined under four main sections; Title 1 – Postal Service Benefits Reform Title II – Postal Service Operations Reform Title III – Postal Service Personnel Title IV – Postal Contracting Reform Title I Postal Service Benefits Reform focuses on three significant employee benefit programs; the Health Benefit Program, Retiree Heath Care Benefit Funding Reform and Pension Funding Reform. Of significance is that the Postal Service Retiree Health Care Benefit Funding Reform Act addresses the prefunding schedule established in the Postal Accountability and Enhancement Act of 2006. Title II Postal Service Operations Reform allows the Postal Service...

Maximize Your Budget with the PS|PS Digital Calendar Gang

Calendar campaigns are a mainstay in the annual mailing rotations of many nonprofit organizations.  Although they have proven to be a typically high-performing direct mail format for anchor or pillar mailings, some organizations shy away from testing new calendar formats. Don’t let this be you! The PS|PS Digital Annual Calendar Gang Program allows organizations to develop a powerful calendar design with our experts, then use our shared production program to get the most out of your marketing spend. We continue to push the envelope on savings by offering additional gang-print opportunities for the letter/reply forms, return envelopes and outer envelopes.  If you’ve mailed calendars as part of your direct mail program in years past, you know that while you may have just rung in a new year, it’s already time to start thinking about your 2018 calendar mailings. Our Calendar Gang Program offers both savings and production options including...

2017 USPS Direct Mail Promotions to Save You Money

  Are you still looking for new ways to improve your 2017 marketing efforts? The United States Postal Service (USPS) has made it easy to try new direct response engagement strategies with their 2017 Promotions and Incentives. Building on last year’s promotions, the USPS demonstrates the continued relevance of direct mail. It provides more opportunities for nonprofits and commercial organizations to engage with their audience. As our team of Resource experts previously announced, the 2017 USPS direct mail promotions continue to build on technology integration. Let’s take a look at which promotions you can take advantage of this year to enhance how consumers interact with your mailings: What are the 2017 USPS Promotions? Mobile Shopping (or charitable donation) An upfront 2% postage discount on mailpieces that include a mobile barcode or print/mobile technology that can be read or scanned by a mobile device and leads the recipient to a mobile-optimized shopping...

2017 USPS Postage Rates – What to Expect

The United States Postal Service (USPS) has submitted new 2017 postage rates with an effective date of Sunday, January 22, 2017. Download our 2017 Postage Rates Chart.  Below are a few of the upcoming changes: Standard Non-Profit Letters Local Entry rate decreased between 2.8-4.2%, depending on the tier. NDC & SCF Drop Shipping – pricing increased between 2.8-4.2%. Standard Non-Profit Flats Local Entry rate increased between 1.8-3.0% depending on the tier. NDC Drop Shipping – no change SCF Drop Shipping – pricing decreased between 0.5-1%. First Class Presort Letters Some of the pricing tiers went up and others went down, more than likely this will even off at around a 2% First Class Full Rate Letters and Flats (Under 1oz) Pricing increased by 4.26% First Class Presort Flats 5-Digit category rate increased between 1-2%, depending on the weight. The balance of the tiers did not change. BRE Reply Mail...

Industry Leader Production Solutions/PS Digital Merges with Moore DM Group

New Alliance Strengthens Both Companies; Augments Moore’s Ability to Serve Clients VIENNA, Va. November 29, 2016 – Production Solutions/PS Digital (PS/PSD) and the Moore DM Group (Moore) today announced a strategic merger that will enhance service to our clients and agency partners by uniting two industry-leading cultures focused on people, innovation, and performance. In joining Moore, PS/PSD adds a more robust array of services to offer clients and maintains its leaders’ commitment to continuous growth and market relevancy. Moore adds a fully integrated team known for operational excellence and deep relationship skills. “This is a rare opportunity to accelerate our growth and impact for our clients in the industry,” said PS/PSD Chief Executive Officer George Lizama. “In one stroke, we were able to honor our legacy enterprise, and increase our footprint and impact in the industry. We are now able to offer more resources to our clients and agency...

Postal News

Need the latest information on postal costs, rules, and regulations? Check out the Postal News by our industry-leading experts in postage and package strategy. Also, our very popular Postage Rates resource page is always available here.

Highlights of the Postal Service Reform Act of 2017

On January 31st the House Oversight and Government Reform Committee leaders introduced H.R. 756, the Postal Service Reform Act of 2017. The bill addresses unfunded liabilities of the USPS®, makes reforms to keep mailing costs affordable for consumers, and encourages innovation, all without additional borrowing capacity from the U.S. taxpayer. The legislation is outlined under four main sections; Title 1 – Postal Service Benefits Reform Title II – Postal Service Operations Reform Title III – Postal Service Personnel Title IV – Postal Contracting Reform Title I Postal Service Benefits Reform focuses on three significant employee benefit programs; the Health Benefit Program, Retiree Heath Care Benefit Funding Reform and Pension Funding Reform. Of significance is that the Postal Service Retiree Health Care Benefit Funding Reform Act addresses the prefunding schedule established in the Postal Accountability and Enhancement Act of 2006. Title II Postal Service Operations Reform allows the Postal Service... read more

2017 USPS Direct Mail Promotions to Save You Money

  Are you still looking for new ways to improve your 2017 marketing efforts? The United States Postal Service (USPS) has made it easy to try new direct response engagement strategies with their 2017 Promotions and Incentives. Building on last year’s promotions, the USPS demonstrates the continued relevance of direct mail. It provides more opportunities for nonprofits and commercial organizations to engage with their audience. As our team of Resource experts previously announced, the 2017 USPS direct mail promotions continue to build on technology integration. Let’s take a look at which promotions you can take advantage of this year to enhance how consumers interact with your mailings: What are the 2017 USPS Promotions? Mobile Shopping (or charitable donation) An upfront 2% postage discount on mailpieces that include a mobile barcode or print/mobile technology that can be read or scanned by a mobile device and leads the recipient to a mobile-optimized shopping... read more

Upcoming Industry Events

September

Integrated Marketing Live Online Course
Online
September 8, 2016

Copywriting Essentials Live Online Course
Online
September 13, 2016 – October 25, 2016

DC Brown Bag: Do it Yourself Social Media
Washington, DC
September 19, 2016

Direct Marketing Institute with DCMP
New York, NY
September 19 – 21, 2016

October

Copywriting Essentials Live Online Course
Online
September 13, 2016 – October 25, 2016

Storytelling with Data Webinar
Online
October 12, 2016

&Then Conference
Los Angeles, CA
October 16 – 18, 2016

November

Copywriting Essentials Live Online Course
Online
November 1 – December 6, 2016

Direct Marketing Institute with DCMP
Los Angeles, CA
November 7 – 9, 2016

Mobile Marketing Day
New York, NY
November 9, 2016

National Capital Philanthropy Day
Washington, DC
November 15, 2016

Dallas Regional Rountable
Dallas, TX
November 17, 2016

December

Copywriting Essentials Live Online Course
Online
November 1 – December 6, 2016

Comprehensive CRM & Database Management Course
New York, NY
December 1, 2016

Campaign Analytics & Testing Course
New York, NY
December 15, 2016