Blog

02.19.14

How Best to Groom Future Leaders in Your Organization

Professionally Speaking, ”Feed Your Head!” As the CEO of Production Solutions/PSDigital, I continue to work at identifying and cultivating new leadership from within. Of course it’s the best thing for an organization to take those who show that they can “lead up,” understand the difference between tactical and strategic decisions and have cross functional experience…

02.18.14

Integrated E-mail Campaign

How Integrating Direct Mail with E-mail Helped One Non-profit Increase Overall Revenues by 66%   THE PROJECT Food & Friends, a Washington, D.C.-based specialized meal delivery charity serving clients with HIV/AIDS, cancer, and other severe illnesses, wanted to take its Summer Food Fund Campaign to the next level by incorporating email appeals into its direct…

02.12.14

We Don't Know What We Don't Know

We Can All Use an Occasional Refresher about Online Marketing and Fundraising I used to think I knew all there was to know about emails.  How couldn’t I?  After all, I’ve been emailing and reading emails since the days when people were listening to Madonna every day on the radio and rushing home on Thursday…

02.05.14

E-Newsletters

How a Simple “Facelift” Can Give Your Open Rates a Lift   THE PROJECT The Association of Fundraising Professionals, Washington DC Metro Area Chapter (AFP DC), needed a fresh look and strategy for their eNewsletter in order to communicate the value of membership to existing members and provide ways for them to become more engaged…

02.05.14

Does Quality Copy Still Matter?

If “content is king”…the king is dead. Long live the king! Fred Vallejo and I got to talking recently about the quality of direct mail nowadays.  Gone are the days where a letter might bring tears to your donors’ eyes upon reading the printed words – not just by looking at the heart-tugging photos. After…

01.29.14

DO NOT READ THIS BLOG POST if You Know Everything There Is to Know in Fundraising/Direct Marketing!

Fundraisers and direct marketers need to stay “relevant” to their clients, donors, bosses and boards.  Here are a few resources to help you stay ahead of the curve. You might be one of the most successful fundraisers and direct marketers, but if you are not staying on top of changes in our ever-evolving professional space…

01.22.14

Do You Have Ms. Nice and Mr. Nasty Undermining Your Organizational Culture?

Stop Being So Darn Nice…and Show Them the Door Before They Jeopardize Your Brand and Productivity I just got off the phone with a friend who broke up with her boyfriend two months ago. Most shocking was that even though they both called it quits, he moved into another bedroom of their house because “he…

01.15.14

BEWARE: Hidden Threats Facing Direct Marketers Revealed

It’s Time to Put up Your Dukes and Fight for Cost-Savings, Engaged Donors and Program Success 2014 has started off with a bang. Our clients and colleagues have come back from a well-deserved end-of-year break rested and ready to focus on the challenges of a new year. The past two weeks have been a flurry of…

01.14.14

Do’s of Direct Mail Formats 2014

Innovations Interactive Sometimes flat images just don’t tell the whole story.  Check out our Innovations library as shared on Slideshare and YouTube.  Production Solutions’ very own Senior Strategist, Direct Response & Marketing Formats, Cheryl Keedy, the “Jane Bond of Innovative Formats” shares lots and lots of trade secrets here…don’t miss out! What’s Hot in Fundraising Direct…

01.13.14

2014: What’s Hot, What’s Not in Fundraising Direct Mail

*You can also read a version of Cheryl’s 2014 advice under the “DM Deconstructed” section in the January 2014 issue of Fundraising Success magazine. Out with the old, in with the new. In “direct mail-speak” old means…lessons learned. New or “in” trends may actually mean campaigns/techniques/formats/behaviors that have been tested and had great results by…