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Digital Marketing


Key Takeaways from DMAW’s Digital Day

We’re back! And with even more digital tools in our toolbox. Production Solutions (PS) team members were excited to take part in another well attended DMAW event, the Digital Day Forum on June 7 in Washington, DC. Held at the District Architecture Center, the single day event covered tech trends, digital discovery and how organizations…


Direct Mail and Digital Ideas to Bring in New Donors

As seen in the March 2018 edition of DMAW’s AdVents newsletter.  Many nonprofits are looking to mail smarter, especially in our current climate of uncertainty coupled with rising print and postage costs. In some cases, that may mean mailing less, either through careful list segmentation or potentially culling lapsed or expired donors. However, in other…


3 Tried-and-True Tips for Optimizing Your Online Donor Experience

If you’re like us here at PS Digital, November’s successful #GivingTuesday campaign is simply a fond memory. It’s now time to execute on your well planned year-end campaign (check out my colleague Seth’s article for last-minute hints and tips) and make your 2018 plan. Who isn’t a big fan of lists? Because honestly, what gives…


How to Prepare For Your Best Year-End Digital Fundraising Season Yet

Chances are if you’re reading this you already know the core components of year-end digital fundraising. However, in the spirit of Internet entrepreneurship and minimizing future regret over things you didn’t do, we thought it was appropriate to dig into the key facts and tactics.   Our (Easy) Predictions Your digital revenue will increase (both…


Ensure Your Message and Mission Get Delivered Through Trigger Campaigns

Trigger campaigns are exactly what they sound like – event based campaigns launched on the occurrence of a specific activity. The benefit and value of using a trigger campaign is simple: having different types of media all delivered around the same time targeting a given topic or goal helps reach your donors on multiple levels….


5 Signs Your Email Marketing Strategy Needs a Makeover

With year-end quickly approaching, how well is your organization’s digital strategy performing so far? If your marketing messages and initiatives aren’t driving the results you need, your digital program, specifically your email marketing, may need some attention. According to the 2017 Digital Outlook Report, 62% of the nonprofits and charities surveyed have no digital program….


The Value of Marketing

Between the pressure to raise the fundraising game and the impact of budget cuts, organizations are forced to prove the value of their internal teams to the bottom line. As a former employee of a large nonprofit, I recall with great clarity how the executive leadership struggled with the balance of where to spend donor…


Leadership Lessons from This Year’s Bridge Conference – Part 1

The Annual Bridge to Integrated Marketing and Fundraising Conference (Bridge Conference) is always a great experience – full of informative sessions, enthusiastic colleagues, and inspiring speakers. This year’s keynote speakers shared some critically important knowledge and vital lessons with attendees. So begins part 1 of a 3-part series on Bridge, beginning with some key inspiration…


29 Game-Changing Insights from the DMA Nonprofit Federation 2014 Washington Conference

Ever wish you could boil a two-day multi-session conference down into a quick-read list of game-changing nuggets you could share with your clients and colleagues without ever leaving your desk? We’ve done it for you! If the snow kept you away, the 2014 DMA Nonprofit Federation (DMANF) Washington Conference featured information-packed sessions on all aspects of…


11 Takeaways on Email Best Practices for Fundraisers

Recently, I had the pleasure of moderating an educational session for the DC chapter of the Association of Fundraising Professionals (AFP DC). The three speakers were Moira Kavanaugh Crosby, President of MKDM, Karen Gallardo, CFRE, Senior Director of Gift Planning & Major Gifts – AARP Foundation, and our own Leah Ibraheem, Senior Digital Services Manager,…