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Digital Marketing

10.25.18

8 (Proven) Ways to Raise More Funds by Optimizing Donation Forms

As the year-end giving season approaches, and you are busy strategizing and writing the perfect campaign messages, now is the ideal time to give your organization’s donation forms some love in the form of careful review, updates, and testing. In our industry, there is plenty of effort expended on getting people to visit online donation…

09.19.18

Top Facebook Advertising Mistakes Affecting Your Results (Part II)

Part II is here and we’re rounding out our list of the top 10 Facebook advertising mistakes affecting your results. Check out mistakes #6-10 below, as identified by our digital experts, to see if you can make impactful changes today. Underutilizing Facebook’s targeting options You can try a “one-size-fits-all” approach for your Facebook ads, but…

08.17.18

Top Facebook Advertising Mistakes Affecting Your Results (Part I)

Advertising on Facebook can be tricky. How can you be sure your ads are making an impact and leading to your desired outcomes? In part one of this two-part series, our digital experts list five of the top 10 Facebook advertising mistakes affecting your results: Following the 20% text rule Facebook has an idea of…

06.20.18

Key Takeaways from DMAW’s Digital Day

We’re back! And with even more digital tools in our toolbox. Production Solutions (PS) team members were excited to take part in another well attended DMAW event, the Digital Day Forum on June 7 in Washington, DC. Held at the District Architecture Center, the single day event covered tech trends, digital discovery and how organizations…

04.23.18

Building A Rapid Response Plan: Are You Prepared?

Direct marketers know the importance of deploying a message to the right people at the right time. In fact, many hours go into developing a strategy and plan to do just that. However, when a major external event occurs (think: natural disaster, political decision, etc.), do you have the rapid response framework in place to…

03.20.18

Direct Mail and Digital Ideas to Bring in New Donors

As seen in the March 2018 edition of DMAW’s AdVents newsletter.  Many nonprofits are looking to mail smarter, especially in our current climate of uncertainty coupled with rising print and postage costs. In some cases, that may mean mailing less, either through careful list segmentation or potentially culling lapsed or expired donors. However, in other…

12.13.17

3 Tried-and-True Tips for Optimizing Your Online Donor Experience

If you’re like us here at PS Digital, November’s successful #GivingTuesday campaign is simply a fond memory. It’s now time to execute on your well planned year-end campaign (check out my colleague Seth’s article for last-minute hints and tips) and make your 2018 plan. Who isn’t a big fan of lists? Because honestly, what gives…

11.07.17

How to Prepare For Your Best Year-End Digital Fundraising Season Yet

Chances are if you’re reading this you already know the core components of year-end digital fundraising. However, in the spirit of Internet entrepreneurship and minimizing future regret over things you didn’t do, we thought it was appropriate to dig into the key facts and tactics.   Our (Easy) Predictions Your digital revenue will increase (both…

09.26.17

Ensure Your Message and Mission Get Delivered Through Trigger Campaigns

Trigger campaigns are exactly what they sound like – event based campaigns launched on the occurrence of a specific activity. The benefit and value of using a trigger campaign is simple: having different types of media all delivered around the same time targeting a given topic or goal helps reach your donors on multiple levels….

08.22.17

5 Signs Your Email Marketing Strategy Needs a Makeover

With year-end quickly approaching, how well is your organization’s digital strategy performing so far? If your marketing messages and initiatives aren’t driving the results you need, your digital program, specifically your email marketing, may need some attention. According to the 2017 Digital Outlook Report, 62% of the nonprofits and charities surveyed have no digital program….