DMFA – The Evolution of CRM’s
Take a journey with a database expert who has seen it all. In this fast-paced and entertaining session, Gina VanderLoop, CEO and Founder of ROI Solutions, will explore the past, the present, and the future of nonprofit data management: from whirring mainframes and mag tapes, to in-house stand-alone software solutions, to cloud-based solutions ripe with Big Data, to marketing automation, to a bright future of AI-assisted data management. What have we learned along the way and where do we go from here?
- Do the founding principles of database management still hold true?
- What mistakes have we made along the way and what have we learned from them?
- Have we chased Buzz Words to our own benefit or detriment?
- Where and when are Artificial Intelligence, Interactive Voice Response, Virtual and Augmented Reality coming to a CRM near you?
Gina VanderLoop, CEO and Founder, ROI Solutions