Q2 2019 Trend Report
We believe that the best way to predict the future is to create the one you want.
Our trend report delivers key insights and information about trends that will impact the direct mail landscape in the near future. Knowing what is on the horizon is strategically the best place to start protecting the investment into your organization’s direct mail program. Here are three big trends that we have on our radar for Q2 of 2019.
Census 2020 – Planning for the Impact
We are forecasting that the 2020 Census will impact the paper and printing markets. Formally commencing on April 1, 2020, Census 2020 will begin printing in August 2019. With an estimated 25,000 tons needed for just one job, this will likely be completed by several mills. We anticipate overall availability of resources to be impacted due to the sheer volume of this once in a decade job. We are working to have creative solutions on hand ready to deploy as needed.
KEY TAKEAWAY: WE ARE BUILDING CONTINGENCY PLANS, AND RECOMMEND THAT OUR CLIENTS DO THE SAME TO MITIGATE RISK DURING 2020 CENSUS SEASON.
USPS Marketing Mail Letter and Flat Rates Remain Unchanged
USPS announced that there will be no changes to Marketing Mail letters and flats requirements & no additional restrictions for the contents of the package. They will continuously review and re-evaluate the requirements to identify whether they are machinable/eligible for automation. Their focus will remain on identifying non-machinable mailings, but they have communicated at this time their commitment to understanding the impact to our industry, so we are celebrating this as a win. Learn more about this announcement.
KEY TAKEAWAY: OUR GRASSROOTS EFFORT IN 2018 WORKED, SO WE ARE KEEPING THIS TOOL IN OUR TOOLBOX READY TO DEPLOY IN THE FUTURE.
USPS Informed Delivery – Exciting Possibilities!
The PS Team continues to explore Informed Delivery to understand how to leverage it properly within a robust direct mail program portfolio. Currently, there are over 10 million subscribers and over 20K new subscribers joining daily. The USPS plans to continuously build on this platform, as interest appears to remain high. Potential new additions to the platform are: alerts for post office closures, the ability to add multiple locations to your account (home/business, vacation home, etc.), personal assistant integration (Amazon Alexa, Google Home, etc.), and flagging potentially important pieces, like bills. Watch our information-packed webinar to learn more.
KEY TAKEAWAY: RAPID ADOPTION & GROWTH OF THE PROGRAM ARE ALL SIGNS POINT TO A BRIGHT FUTURE FOR INFORMED DELIVERY.
We are happy to share our insights with our network of clients, agencies and suppliers – let’s connect personally to learn more about how we can help your program!