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RFP Response Additional Information

Thank you for the opportunity to participate in the Smithsonian Institution Direct Response COOP Marketing Program Request for Proposal process.  It would be an honor to continue to serve as Smithsonian’s production management partner and aid in furthering your mission. 

Strategic partnerships are vital to the execution of your direct mail programs. With the challenges facing our industry, it is increasingly important to select the right partner. Production Solutions intends to help SI by providing exceptional client service while executing your production needs on schedule at competitive and consistent costs, freeing up valuable time for you and your team to focus on fundraising.  

proposal Response:


Your Account Team

Patrick McVean
Patrick McVean, Business Development Director

With more than 20 years serving as a member of the PS team, Patrick brings an unparalleled level of expertise in direct marketing, fundraising, and production management experience to the table. With an unwavering commitment to the long-term health of his clients’ overall fundraising programs, he has a strong track record in strategic vision as well as the implementation of campaigns for many organizations. He resides in Northern Virginia with his wife and two children, is a super fan of Bruce Springsteen, loves world history and enjoys traveling.

Meg Ferguson
Meg Ferguson, Business Development Director

Meg brings more than 20 years’ experience to the PS team. As a Certified Fundraising Executive (CFRE), Meg has a strong track record in strategic creation and implementation of direct marketing campaigns for a variety of nonprofit organizations. She has managed creative strategy, copy, design, list and data selection/optimization processes, and utilizes campaign results to execute a variety of testing strategies. She understands a broad range of philanthropic fundraising, including relationship building, ethics, accountability and long-term sustainability. Meg would bring that experience to the Smile Train team to formulate a customized service solution geared toward fundraising success.

Amy Pruden
Amy Pruden,
Production Director

Amy has been a part of the PS team since 2015, working hand in hand with her team of Account Managers. Amy has over 40 years of experience in the Print and Direct Mail industry. As a trusted leader, her care and attention allow her team to thrive and accomplish amazing work on behalf of amazing clients. She has a strong growth mindset that empowers her colleagues to add tremendous value to your program. Amy lives in Tennessee, and she loves wine, spending time with loved ones, boating, hiking, and walks along the ocean beaches near Charleston, South Carolina. 

Tom Estler
Tom Estler,
Senior Account Manager

Tom is a Senior Account Manager serving with PS since 2022 and has been in the direct mail industry for over 9 years. He is an incredible asset to our team as his background includes print production and lettershop, specializing in color management, digital print, and data variability. Tom prides himself on a personalized approach in all he does, with customer service and details being his top priorities. Tom telecommutes from Central New Jersey where he lives with his husband, and in his free time, he enjoys painting, gardening, traveling, spending time with family and restoring his 1958 Mid-Century home. 

Debra Von Alst
Debra Von Alst,
Account Manager

Debra, a compassionate team player, has been serving with PS as an Account Manager since 2021. She has 5 years of experience in direct mail, and over 40 years in the printing industry, ranging from running a press to management. A production expert, some of her most valuable traits are problem-solving and process improvement. Debra constantly embodies a positive and personal attitude as she believes maintaining a positive attitude when it is tough makes all the difference with your success and reputation. Debra resides in Douglassville, Pennsylvania, where she enjoys photography and playing piano. 

Maria Santiago Shadow
Maria Santiago,
Account Manager

Maria, an accomplished Account Manager at PS, brings a wealth of experience to the team since joining in 2021. As an integral part of our workforce, she is a positive and personal team player. She has over 25 years of experience in the Print and Direct Mail industry. Maria’s growth mindset, unwavering optimism, and exceptional ability to provide opportunities and empower her teammates greatly enhance the value she brings to your team. Maria lives in Lynn, Massachusetts and her interests include travel, culinary exploration, literature, and quality time spent with her loved ones. 

Kim Martin
Kim Martin,
Account Manager

Kim, a thoughtful team player, has been serving with PS since 2023. Kim has 23+ years of experience in the industry. Over the last 20 years, Kim has gained knowledge working for the two largest mail shops in Arkansas. She ventured out and worked on the data side of campaigns over the past several years and after getting a view from all angles of direct mail, she decided that production and client services is where she wants to be! Kim is always willing to help her team and give 110%. She believes that when we all work together, amazing things happen. Kim’s unique ability is showing empathy to everyone in her path. She makes her clients feel heard and seen.
Kim is from Arkansas and in her free time, she enjoys spending time with her family, doing DIY projects, hiking and traveling. She is a huge asset to the PS team, and yours.

Steffen Weeber
Steffen Weeber,
Account Manager

Steffen, a positive thought leader, is an Account Manager and has been serving with Production Solutions since 2020. Working remotely from Portland, Oregon, Steffen loves a fast-paced work environment and is a great team player and communicator. Steffen has over 14 years of experience in the industry, and his positive and personal approach, paired with his drive to deliver impeccable customer service experiences makes him an invaluable asset to PS. In his free time, Steffen loves to do outdoor activities and be active! He is also fluent in German and French.

Shantelle Usual
Shantelle Usual,
Junior Account Manager

Junior Account Manager Shantelle has been serving with PS since 2017. Clients and teammates describe her as supportive and patient with a quick, friendly smile. The calm, centered approach she brings day-to-day allows her to be an amazing team player. Residing in Northern Virginia, she enjoys spending time with family, reading, watching football and attending social events with friends. Shantelle is a Dallas Cowboys fan, her favorite TV show is The Big Bang Theory and her favorite holiday is Memorial Day!

Heidi Alexander
Heidi Alexander,
Account Manager

Heidi, an Account Manager, has been serving with PS since 2020. She has over 8 years of experience in the direct mail/marketing industry, and over 20 years of experience in the customer service industry. She is reliable, respectful, flexible, and she excels at active listening and multitasking. Heidi believes delivering an excellent customer service experience means going above and beyond the customer’s expectations, doing all the things they expect of you, and more!
Heidi is originally from Connecticut and currently lives in East Hartford, Connecticut. Her favorite pastimes are reading, hiking, and spending time with her family. She is passionate about volunteering with the Alzheimer’s Association. 

Calmira Rodriguez
Calmira Rodriguez, Account Manager

Cal, an Account Manager and production expert, has been serving with PS since 2021. She has over 23 years of experience in the industry, working in Fulfillment, Direct Mail and Print as an Account Manager at various mails shops.  She also as a Marketing Specialist in the financial industry. Cal’s dedication, ability to work with others, and her positive outlook make her an invaluable asset to the PS team, and yours. She is flexible and thrives at delivering world-class customer service experiences.

Originally from Puerto Rico, Cal lives in Massachusetts. Some of Cal’s favorite pastimes include meditation, fishing, traveling, and spending time with family and friends. She is bilingual, speaking both English and Spanish, and she can juggle!

Make More Possible

At PS, our service commitment and purpose is to create solutions to elevate your experience, with an ultimate vision of inspiring more people to give. Our business expertise and acuity in direct mail program management is coupled with one very distinctive difference. We focus on people and think about our business through the lens of having respect for our common humanity. This commitment takes many forms and shapes now and we will continue to branch out, evolve and grow into the future. 

Above all, PS cultivates a people-first culture, and ultimately, we believe that our culture is what we ship. We are a purpose-fueled, empowered, inclusive, collaborative group who are deeply invested in personal and professional growth. We take joy in our own advancement as opposed to comparison with others, and we strive to do a little better each and every day. Our journey is rooted in our shared values, purpose and vision. 

Together, we can make more possible. 

Our Commitment to Diversity, Equity and Inclusion

We at Production Solutions, a Moore company, are of many different faiths, backgrounds, and core truths. Yet we all believe a life of purpose and service to one another provides deep satisfaction. We live this in our work, where we respect our common humanity and our diverse experiences which make us stronger together. We all benefit when varied voices speak, lead, and are valued. When we value diverse viewpoints and people we earn the best talent, imagine the best innovations, and deliver the best results to everyone.

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