Alliance for Retired Americans
Providing advocacy and social services for retired Americans, the Alliance for Retired Americans (ARA) has been a Production Solutions partner for 15 years. In 2013 ARA decided to explore digital fundraising integration.
As a service provider to aging American’s, ARA lacked a robust digital donor file and faced an uphill challenge in growing their digital portfolio.
Working closely with the Production Solutions Team, PS Digital built an eMarketing campaign into ARA’s existing Direct Mail program. This ensured consistent messaging across the board.
About The Alliance for Retired Americans
The Alliance for Retired Americans is a nationwide organization, launched in May 2001, with now over 4.3 million members working together to make their voices heard in the laws, policies, politics, and institutions that shape our lives. For 13 years, we have enrolled and mobilized retired union members and other seniors and community activists into a nationwide grassroots movement advocating a progressive political and social agenda that respects work and strengthens families.
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