Direct Response is Alive and Well at the 2014 DMFA Package of the Year Awards!
I’m so glad I had the opportunity to attend this year’s 2014 DMFA Package of the Year Awards Celebration held on June 5th at the Yale Club in NYC.
As a ‘frequent attendee’ of this event, again I wasn’t disappointed.The venue was packed and so it was a little challenging to review all of the submissions in such a short amount of time – and vote. This wasn’t a beauty pageant – the performance results in some cases were more eye catching than the creative.
I’m talking impressive results all around – both direct mail and e-mail. Voting guidelines evaluated performance metrics including cost to raise a dollar, copy, format and creative. A few of my selections took first place but clearly there were many more winners than were able to be recognized with first place or runner up.
A special shout out to our partner clients who received the following recognition:
- The overall ‘Grand Prize’ and First Place winner of Renewal/Appeal Category went to American Farmland Trust for their June Plate Appeal, submitted by Eidolon Communications;
- Recognition as the ‘runner up’ in the Renewal/Appeal Category was given to the Holy Apostle Soup Kitchen 2013 ‘Can Happen To Anyone’ Holiday Campaign, submitted by John Mini Consulting
- One of the First Place wins for the Acquisition Category was awarded to the Smithsonian Museum of the American Indian ‘Dispelling Stereotypes’. Package submitted by Avalon Consulting;
- Friends of the Highline and MKDM received recognition as one of the first place winners in the category of Email Renewal for their Spring 2014 Membership Campaign.