2020 Marketing EDGE Awards



Let’s Get Personal!

Who doesn’t love to get a good old-fashioned handwritten letter or card in the mail these days?  With the acceleration of technology, we are inundated with emails, 280-character tweets or 60 second TikToks.  Getting a piece of mail that you can touch and feel really stands out.  And the only mail we get any more…


BenLightenment: Ben’s Bookshelf 

Much has changed since the last edition of “Ben’s Bookshelf” was published in February of this year, just 6 months ago. With a positive outlook, PS President, Ben Harris, strives to constantly make his future brighter than his past. Ben says that just like food, air, and water, life-long learning has become a main priority in…


What’s In A Postage Rate?  

Postage can be a significant expense in direct mail, and in many cases, it can comprise the largest percentage of your direct mail expense budget. When mailing large volumes over the course of a year, incremental (even tiny) changes in postage can have a significant impact on overall postage expenses.  If you mail 1 million…


Don’t Let Data be Daunting!

We hear it all the time – “It’s in the data! Just look at the data for the answer!” But what exactly is data? Where do you get it? Keep reading to learn what data is, how to capture it, and how to use it in nonprofit market mailings. What is Data?  According to Merriam-Webster,…


Mail is Relevant Now and Into the Future! 

The world around us speeds up and waits for no one. What was once considered complex processes can now be accomplished with the tap of a finger or a click of a mouse. Because of this, fundraisers ponder serious questions about the future of their organizations, and how they will continue to raise funds (the…


Working Hard For YOU!

PS is working hard for you, whipping your programs into shape! We’ve got you covered – take your program to the next level with these production experts. We create solutions each day to elevate the experience of our clients, suppliers, and anyone who we come into contact with! We make it a priority to inspire…


Soha Manalai: Resilience and Perseverance Exemplified 

Soha Manalai, Accounts Receivable Specialist on the Accounting Team for PS, is impossible to defeat. Soha’s powerful story was recently put into words in the new book, Indomitable! Immigrants’ Stories of Perseverance and Resilience by Margery Leveen Sher. Soha, now 23 years old, migrated to the United States from Kabul, Afghanistan at the age of 19…


The Proofing Process

Before an envelope or flatwork goes to print, it is critical to have a proof as part of the process. Even though there is a cost to proofing, the confidence that the proof matches the client’s expectation for their mailing far outweighs the price of having to reprint due to an error. The proofing process…


The Good, The Bad, and the Truth about Ganged Print Runs 

Trends in direct mail fundraising come and go every year. One year it was personalized notepads. The year before that, it was Auto-Pen personalization. Still, another was Mini-Notecards. Some trends stick for certain programs and become control packages; many more serve a purpose only in smaller niche segments. But one trend that has been, and always will be in style is – REDUCING COSTS….