Blog

04.09.21

The Informed Delivery Promotion: Increasing Visibility and Reducing Costs!

Informed Delivery has been around long enough to have gained a solid following of people that absolutely swear by it. Even better, this autumn the USPS will be running their annual postal promotion so you can receive a 2% discount on your postage costs while also gaining the expanded visibility benefits of using Informed Delivery!  HOW IT WORKS  If you haven’t tried Informed Delivery before,…

03.26.21

Does Direct Mail Have You Seeing…Pink?

We’ve all been there. You’ve spent days, nights, weekends perfecting your direct mail package. Tweaked your copy, agonized over your asks, selected the perfect pictures. Then the day arrives, your samples are here! You tear open your package, so excited to see your efforts on paper and it’s beauti…. wait, why is that pink?! It’s supposed to…

03.05.21

Melding Digital & Direct Mail with the USPS Mobile Shopping Promotion!

This summer, the USPS will again offer their Mobile Shopping promotion in an effort to encourage everyone to continue to invest in technologies to bridge the gap between their digital programs and their direct mail. Read below about how Production Solutions can help you qualify for the promotion! How does the promotion work? Include in…

02.26.21

Paper Choices: How We Know What Type of Paper to Use! 

There are many things to consider when choosing paper. What is the intended use? Will the recipient need to write on the paper to return it to the sender? Do we need a special color for the paper?  First and foremost, I like to consider what the paper will be used for and what the goal of sending…

02.19.21

Going Green: Get to Know the Basics of Green Paper

There is no getting around it – in direct mail we use a LOT of paper! The good news is paper is a renewable resource, and there are many options to ensure your organization’s values on sustainability and conservation are supported by your paper choices. The following information may help you sort through some of…

02.08.21

What is the USPS’ Earned Value Promotion?

EVP! EVP! EVP! The Earned Value Promotion (EVP) has a reputation of the least understood USPS mailing promo of the year. If you read the USPS’ fine print about the promo, it talks about MID’s/STID’s/CRID’s/ShareMail and, well, you lost me there… However, EVP is one of the simplest of the USPS Mailing Promotions to take…

01.29.21

Production 201: Data Security

In today’s digitally diversified data environment, coupled with our complex world, security can appear to be a large endeavor to build and integrate into an organization. Our world is filled with words like “cloud technology”, “Firewall” and “Ransomware” and organizations are now faced with ever changing business initiatives, technological advancements, and automation. Further, there is…

01.14.21

SQUEAKY CLEAN! The Basics of ADDRESS HYGIENE

Data management can be a challenging task for any organization, even ones that do it as their main service offering! There are so many ways to analyze and interpret your mailfiles, so how do you know if you’re doing enough to keep your lists well-maintained? Production Solutions is here to help provide options and answers…

01.08.21

2021 USPS Promotion Schedule

The United States Postal Service (USPS) will continue its special offers and incentives program for nonprofit mailers in 2021. These promotions are a terrific way to experiment, save money and perhaps drive higher response rates for your mail program. Tactile, Sensory and Interactive Mailpiece Engagement Registration Period: December 15, 2020 – July 31, 2021 Promotion…

12.22.20

Last Stage of the Production Process: Post-Production!

Here at Production Solutions, the process for billing a client’s project is completely customized. Our main difference on the market in the post-production realm is that we tailor and adjust to all your needs.   All Account Manager have five to seven days from the maildate to bill the job, so they are responsible for sending…