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The Association of National Advertisers announced “personalization” as the 2019 marketing word of the year.  In this age of continuous connection, donors are being subconsciously groomed by the “Amazon Effect” to expect 24-7, seamless,  predictive interactions with companies and nonprofits alike. Having a thoughtful, well-mapped out donor journey that includes personalization has quickly become a…

The Postal Regulatory Commission (PRC) recently issued a new proposal as a part of their Ten Year Rate Review. We have kept our finger on the pulse of this important developing story since the initial release of their recommendations. These changes will impact the budgets of NPOs across the United States, so we all need…

Exciting news! The United States Postal Service (USPS) will continue its special offers and incentives program for nonprofit mailers in 2020. These promotions are a terrific way to experiment, save money and perhaps drive higher response rates for your mail program. Drumroll, please… Below are the USPS Promotions for 2020! Tactile, Sensory and Interactive Mailpiece…

Andrea Bentley, our Director of Supplier Relations, has been serving the PS team, our supplier partners and our clients since 2007. Andrea leads fearlessly in all areas of her work, but it’s during this busy production season that she truly shines and deserves so much praise and recognition!   Andrea is a pacesetter and leader. This…

The USPS announced rate adjustments on October 9th that will go into effect on Sunday, January 26, 2020. These rates were approved last week by the Postal Regulatory Commission (PRC). Proposals for Market Dominant Products are changing which impacts USPS Marketing Mail (a high percentage of Nonprofit mail is in this category), Periodicals along with…

Everyone has bad habits they’d like to change, good habits they’d like to improve upon and aspirations to adopt habits that will positively impact their lives. It can be daunting to know where to begin and challenging to have the motivation to put them into practice! Carolyn Angelini, the Director of Resource and Supplier Relations…

Recently, Production Solutions’ Senior Manager of Strategic Development, Michelle Johnston, attended the inaugural DonorVoice Behavioral Science Symposium in which fundraising practitioners gathered to deepen their knowledge base on the realities that charities face in terms of understanding the driving behavior of their donor base. Through all of the research, data and analysis, a very simple…

Nonprofits often struggle to retain talent because of wage gaps and hectic demands. Our Senior Marketing Manager, Jaime McQueen, recently shared some terrific and easy to implement strategies and tactics that NPO leaders can put in place to increase their odds of keeping top performers, create a deep bench of talent from within, and elevate…

Our direct mail production health check is an industry-leading, groundbreaking approach that ensures your program is calibrated for peak performance, insulated from volatility in the markets, set up for stability now and sustained for a healthy future. Let’s get started – contact us today!

On September 19th, the Direct Marketing Association of Washington held a Lunch & Learn in Washington, D.C. to talk about 2020 Election Planning. The discussion included some great information about making the most of an election year mail cycle and ideas you can incorporate into your non-profit mailings from the political world.   The five key…