Blog
Top Facebook Advertising Mistakes Affecting Your Results (Part II)
Part II is here and we’re rounding out our list of the top 10 Facebook advertising mistakes affecting your results. Check out mistakes #6-10 below, as identified by our digital experts, to see if you can make impactful changes today. Underutilizing Facebook’s targeting options You can try a “one-size-fits-all” approach for your Facebook ads, but…
Update on Mail Operations Impacted by Hurricane Florence (AS OF 9/20/18)
Production Solutions is in contact with our direct mail clients regarding mail operations impacted by Hurricane Florence. We are committed to bringing you the latest updates to keep you informed on how to handle your mailings during weather disruptions. We are expecting delays across North Carolina, South Carolina, and Virginia that could extend for several…
The 2018 Chicago Nonprofit Conference is Here
It’s hard to believe the end of August is upon us. School has started for many, stores are already promoting their Halloween swag, and my Instagram feed is filled with people counting down until “Fall Y’all”…but we aren’t done with summer yet! On the heels of the 2018 Bridge Conference, the team here at Production…
Call to Action: Respond to the USPS Proposal on Non-Paper Based Components
UPDATE (9/6/18): It’s time to rally! The letter template is here and your help is needed to let the USPS know the negative impact the current Marketing Mail proposal will have on the nonprofit industry. The more entities who speak up now, the better opportunity we’ll have getting the USPS’s attention around how detrimental this ruling…
Top Facebook Advertising Mistakes Affecting Your Results (Part I)
Advertising on Facebook can be tricky. How can you be sure your ads are making an impact and leading to your desired outcomes? In part one of this two-part series, our digital experts list five of the top 10 Facebook advertising mistakes affecting your results: Following the 20% text rule Facebook has an idea of…
The Future is Simple with the USPS’s New Enterprise Payment System (EPS)
In an effort to simplify funding your various postal accounts, the United States Postal Service has rolled out their new “Enterprise Payment System” (EPS). The new system supports commercial, domestic, and international products and services including First Class, Marketing Mail, Electronic PO Boxes Online (EPOBOL) and Address Quality Products. The most exciting feature is that…
Are You Ready For Bridge 2018?
The 13th annual Bridge Conference, taking place from July 31st to August 2nd at National Harbor, is quickly approaching! At the perfect time of year due to fall fundraising, it is time to make sure your nonprofit organization has an impeccable plan in place with the proper cadence and content in messaging. At Bridge, you…
Finite Space, Infinite Productivity
After months of planning and preparing, Production Solutions (PS) is eager to announce a minor relocation of office space and the infinite opportunities that lie ahead. Creating an open, modern atmosphere with ample natural light and areas dedicated to meeting and collaborating, PS is moving from Suite 600 to Suite 500. Communicating with all departments,…
Why Choose Variable Data Printing?
Through the use of print, nonprofit organizations across the nation make an impact that lasts. Variable Data Printing (VDP) helps take their direct mail campaigns to a new level through its advanced technology allowing for greater personalization. As a form of digital printing, VDP enables elements such as text, graphics and images to be changed…
Where is the Future of Postal Rate Mailing Headed?
The mailing industry is seeing an abundance of ideas that might bring an end to what we’ve known as the CPI based increases over the past 12 years, but the jury’s still out on what the future may hold. Here’s the breakdown of what you need to know at this time: Two postal reform…