Blog
An Industry in Flux
The past few years have been incredibly difficult for our supplier community – truth be told direct mail manufacturing is not an easy business. In the last month, two of our long-standing and strongest partners, The Colortree Group and North American Communications (NAC), have closed. They are among the many manufacturers whose doors have been…
The PS Secret Ingredient
What makes for successfully managing direct mail campaigns during these times of uncertainty and volatility? When challenges arise how do we here at PS manage to keep our cool and pivot on a dime when a hurricane shuts down the entire eastern seaboard, or when wildfires rage through a state shutting down west coast post…
Leveraging Direct Mail Innovations
Recently, our President, Ben Harris, had the opportunity to share insights on how Production Solutions (PS) leverages innovation in direct mail to continue thriving in a multi-channel world at the Direct Marketing Association of Washington’s (DMAW) Data Strategy Forum. Two topics on our radar are the USPS Informed Delivery Program as well as Variable Data…
PS Recognized for USPS Next Generation Campaign Award!
We’re thrilled to announce that the PS team earned “Grand Champion Honorable Mention” placement from the USPS’s Next Generation Campaign Awards for an Informed Delivery campaign we executed on behalf of Heifer International. This prestigious award recognizes innovative, engaging interactive mail campaigns. Heifer International’s “Fill the Hive. Feed the Child” campaign exemplified this kind of…
USPS Announcement – No Changes to Marketing Mail and Flat Requirements
PS is pleased to share the great news that the USPS will maintain existing marketing mail letter and flat requirements! This past summer we shared that the USPS had issued an Advanced Federal Register Notice letting the mailing industry know they potentially wanted to change the content standards for marketing mail. This ruling that would…
Informed Delivery for Nonprofits 101
The PS Team is pleased to share our information-packed webinar about the USPS’s Informed Delivery product! Our postal specialists, Carolyn Angelini and Alex Newell provide key insights and best practices learned from our experience managing informed delivery campaigns. Check it out, and be sure to get in touch with us should you have any additional…
Is it Time for a Direct Mail Program Health Check?
There are a multitude of factors to consider when it comes to the execution of your direct mail program. Every single campaign presents opportunities and challenges from new package format ideas to unforeseen supply chain issues that can arise from circumstances beyond anyone’s control. Volatility in the various commodity markets, a weather event or the…
Coast to Coast Growth Mindset
At PS (Production Solutions) we are always looking for ways to sharpen the tools in our toolbox in the age of acceleration, and that means keeping abreast of industry trends while also staying on top of the fundamentals. In that spirit, members of the team were on both coasts last week as they took part…
Up Next From USPS: Informed Address
In the last few years, the United States Postal Service (USPS) has put an emphasis on enhancing both the mailer and customer experience by evolving the marketing efforts in a digital world. In addition to the launch of Informed Delivery in 2017, which has seen great success (as in over 15 million users and counting),…
Why Investing in Yourself Leads to Organizational Success
Famous investor Warren Buffett said it best: “The most important investment you can make is in yourself.” There comes a point in a person’s career when they think, “what’s next?” Whether it’s because you feel unchallenged or you feel out of balance with the tasks of your role always taking priority over your growth and…