This is the third in a blog series exploring postal success strategies for nonprofit organizations.
Every year, the United States Postal Service updates its Postal Promotions and Incentives programs, offering cost-saving opportunities for nonprofit direct mail campaigns. Utilizing these promotions helps manage expenses and maximizes the impact of your budget, enhancing your fundraising efforts.
We’ve highlighted some important updates below, and we offer a deeper dive into the entire program in our Postal Success Checklist White Paper.
Key Changes for 2025 USPS Promotions and Incentives
- Informed Delivery transitioning to an add-on promotion and available year-round
- Introduction of First-Class Mail Advertising, Continuous Contact and Sustainability postal promotions
- Leverage one or both new Add-ons to a main promotion for maximum savings
- Tactile Sensory & Interactive promotion modifications
Strategic Opportunities for 2025
While some familiar promotions have changed, new opportunities have emerged. The new Continuous Contact promotion, designed for organizations maintaining regular donor communications, offers a 3% discount for follow-up mailings.
With the Integrated Technology promotion, you’ll now have an opportunity to explore a new way to incorporate Artificial Intelligence into your mail pieces. The most popular way to incorporate a requirement of this promotion into your mail has been adding a QR code; however, this option may likely go away in 2026. This promotion now offers up to a 4% discount.
The Tactical, Sensory & Interactive promotion enrollment is now open, with up to a 4% discount on eligible treatments. A popular option, Gloss stock, no longer qualifies; however, a soft-touch or matte treatment could be a good alternative treatment to consider and submit for consideration.
Lastly, one of the biggest changes is the introduction of add-ons to main promotions in 2025. We’ll cover this new savings opportunity in more depth in our next blog on USPS Promotions and Incentives. You’ll learn how to stack the two new add-ons, Sustainability and Informed Delivery, to the main promotions and how they can enhance your mail’s reach and ROI.
Act Today: More Strategic Resources Available
Success with these USPS promotions is possible. At Production Solutions, we take pride in being early adopters and experts in postal promotions. In 2023, our clients achieved over $2,000,000 in postal savings from promotions and incentives we managed on their behalf.
Download our comprehensive Postal Success Checklist with more information on:
- 2025 USPS Promotions Calendar with maximum saving details, registration and promotion period details
- Overview of all the USPS promotions, add-ons, with their promotion requirements, possible eligible treatments, mail classes and more
- Evaluating your current postal strategy to ensure the long-term success of your mailing programs
*Stay tuned for our next blog post in this series, where we’ll dive deeper into these USPS Postal promotions, add-ons and incentives, including eligible mail classes, enrollment dates and promotion periods for each.