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An Uncertain Future for .ORG

Jaime McQueen Jaime McQueen Marketing Director

UPDATE 5/1/2020:

We are pleased to share that the sale of the .ORG extension to a private equity firm has been rejected by ICANN. Learn more here:

A private equity firm, Ethos Capital, could soon manage the internet’s top domain name extension for nonprofits after acquiring the nonprofit organization, Public Interest Registry (PIR), that runs it. The Internet Society maintains that the change in ownership won’t affect the philosophy with which the domain has been operated since the inception of the .org domain extension.

It’s hard to overstate the importance of the .org domain extension to the NPO internet ecosystem. And it’s equally hard to overstate the anxiety that this monumental transaction induces when coupled with the fact that this past year, ICANN (Internet Corporation for Assigned Names and Numbers) lifted price caps on .org domains – a decision that was met with significant resistance from the NPO community. This shift in ownership could represent not only potential price increases, but also a change to the rules of engagement leaving NPO’s web addresses vulnerable to cost fluctuations and to decisions driven by private sector values.

The community is rallying with protests and petitions, so there are opportunities to make your voice heard. Our recommendation is for all NPOs to secure the rights to their .org extension for the longest period of time possible to inoculate themselves from short term volatility. We will keep the community apprised as this story continues to develop.

About the Author

Jaime McQueen
Jaime McQueen Marketing Director

With over 11 years in the marketing and advertising industry, Jaime is an experienced marketing professional. Her background in product management, digital marketing, web design and development, print production, project management and sales along with her unique blend of strategic, technical, business and creative acuity positions her to problem solve with a multi-faceted approach. She has a demonstrated history of building long-lasting, productive relationships, driving results and leading from her seat each and every day.

Jaime has served as a PS team member since 2018. She telecommutes full-time from Virginia Beach, Virginia. She loves to spend time with her husband, Troy, their beagle, and rotating herd of rescue cats. Jaime is a proud board member of her local United Way Young Philanthropist Chapter and volunteers as a member of the Bridge Conference Marketing Committee. She has also served passionately with pet rescue work since she was a small child with her mother who instilled in her a deep love for animals. In her free time she loves to spend time at the oceanfront, ride her beach cruiser, try new recipes and play in her garden. Her favorite quote is from the great Audrey Hepburn, “to plant a a garden is to believe in tomorrow.”