Ever been in this situation? It’s the day before a major conference and you’re so excited to see that incredible keynote speaker that’s been advertised for months. You are positive that each life-changing word will bring you one step closer […]
Blog Archives
Here’s Part 3 in our leadership lessons series inspired by the recent Bridge to Integrated Marketing and Fundraising Conference. Click here to see Part 1 and here to see Part 2. As we mentioned last time, the amazing keynote speakers […]
On Friday, August 22, we took the plunge and accepted the ALS Ice Bucket Challenge from our dear friends at Lautman Maska Neill & Company. In turn, we’ve challenged John Mini and Robert Perri of John Mini Consulting, Inc., the […]
Curious about how to send your CFO a budget that will actually be approved? Here’s your cheat sheet to an impressive and accurate production budget. It’s that time of year again—time to start preparing marketing budgets for next year! Production […]
PS makes an educated prediction. In 2014, the mailing industry had to bear an outstanding postage increase of close to 6%; which consisted of a 1.7% CPI increase and a 4.3% exigent surcharge. Fortunately for the industry, the USPS must […]
I’m so glad I had the opportunity to attend this year’s 2014 DMFA Package of the Year Awards Celebration held on June 5th at the Yale Club in NYC. As a ‘frequent attendee’ of this event, again I wasn’t disappointed.The […]
As a “lover of mail,” I can see past the “clutter in my mailbox” and find inspiration for innovative direct mail formats and techniques throughout what some people consider junk mail.
Getting that steady or dramatic lift in a campaign’s response rate or average contribution can’t come from just one magic bullet. The Direct Response Marketing industry and specifically those in offline and online fundraising continually search for what is known as […]
Tone and delivery can turn what was meant to be sarcastically funny, into an insult inadvertently. I am so glad I’m old…I mean mature. (To be “AARP-politically-correct”). Being mature allows me to really stop and listen to people and really […]
How Does Your Email Render in Different Email Readers? Quality control tip: make sure to test your outbound marketing emails in a variety of email clients (email readers) as they will look different in each one…without a doubt. Your email […]
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