Direct Response is Alive and Well at the 2014 DMFA Package of the Year Awards!

The Grand Prize Winner, from American Farmland Trust and Eidolon Communications

I’m so glad I had the opportunity to attend this year’s 2014 DMFA Package of the Year Awards Celebration held on June 5th at the Yale Club in NYC.

As a ‘frequent attendee’ of this event, again I wasn’t disappointed.The venue was packed and so it was a little challenging to review all of the submissions in such a short amount of time – and vote. This wasn’t a beauty pageant – the performance results in some cases were more eye catching than the creative.

I’m talking impressive results all around – both direct mail and e-mail. Voting guidelines evaluated performance metrics including cost to raise a dollar, copy, format and creative. A few of my selections took first place but clearly there were many more winners than were able to be recognized with first place or runner up.

The National Museum of the American Indian and Avalon Consulting won First Place in the Acquisition category with this package

A special shout out to our partner clients who received the following recognition:

• The overall ‘Grand Prize’ and First Place winner of Renewal/Appeal Category went to American Farmland Trust for their June Plate Appeal, submitted by Eidolon Communications;
• Recognition as the ‘runner up’ in the Renewal/Appeal Category was given to the Holy Apostle Soup Kitchen 2013 ‘Can Happen To Anyone’ Holiday Campaign, submitted by John Mini Consulting
• One of the First Place wins for the Acquisition Category was awarded to the Smithsonian Museum of the American Indian ‘Dispelling Stereotypes’. Package submitted by Avalon Consulting;
• Friends of the Highline and MKDM received recognition as one of the first place winners in the category of Email Renewal for their Spring 2014 Membership Campaign.