I’m so glad I had the opportunity to attend this year’s 2014 DMFA Package of the Year Awards Celebration held on June 5th at the Yale Club in NYC.
As a ‘frequent attendee’ of this event, again I wasn’t disappointed.The venue was packed and so it was a little challenging to review all of the submissions in such a short amount of time – and vote. This wasn’t a beauty pageant – the performance results in some cases were more eye catching than the creative.
I’m talking impressive results all around – both direct mail and e-mail. Voting guidelines evaluated performance metrics including cost to raise a dollar, copy, format and creative. A few of my selections took first place but clearly there were many more winners than were able to be recognized with first place or runner up.
A special shout out to our partner clients who received the following recognition: