2022 USPS Tactile, Sensory, and Interactive Mailpiece Engagement Promotion

Have you ever wanted to test a scented insert or bubbled envelope? Or maybe something with a pop-up image or sound chip? But the cost for the test just wasn’t where you needed it to be?

Maybe testing during the 2022 USPS Tactile, Sensory, and Interactive Mailpiece Engagement Promotion could be the solution!

The exciting part… This year the USPS has doubled the discount opportunity for this promotion for 2022!!

We understand running the tests for this particular promotion does require an up-front printing cost. And that the print cost and postage savings may not offset each other…But with the additional postage discount in 2022 could this bring the test into a range that could be worthwhile?

Why not find out?

The USPS Promotion Dates are as follows:

• Registration Period: December 15, 2021 – July 31, 2022​
• Promotion Period: February 1, 2022 – July 31, 2022​

Postal Promotion Discount:

• Up to 4% (This is double the discount from 2021!!)

Mail Classes that are Eligible:

• Non-Profit Letters and Flats
• First Class Letters, Flats and Postcards
• Marketing Mail Letters and Flats

How do you qualify for this Promotion? It is all about enhancing your donor or customer engagement!

• Specialty Inks –
  • Examples:
    • Inks that react to temperature,
    • UV light exposure or water/liquids,
    • Inks that appear to change color while viewing from different angles.

• Specialty Paper –
  • Examples:
    • Scented paper,
    • Paper that includes sound chips or speakers,
    • Holographics,
    • Textured elements (bubbled, velvet, sandpaper, etc)
    • Paper that brings in the senses (scent, sound, taste)

• Interactive Elements –
  • Examples:
    • 3-D elements,
    • Pop-ups,
    • Infinite folding

**Don’t forget, only physical samples can be submitted for promotion approval! No pdfs!

Learn more about all of the 2022 USPS Promos, and stay tuned – we will be sharing more details in the weeks ahead!