If you’re like us here at PS Digital, November’s successful #GivingTuesday campaign is simply a fond memory. It’s now time to execute on your well planned year-end campaign (check out my colleague Seth’s article for last-minute hints and tips) and make your 2018 plan.
Who isn’t a big fan of lists? Because honestly, what gives more structure than a to-do list for next year? Check out what’s on the list for our clients’ programs:
What are quick improvements you can make to your form?
Are you ready for additional improvements? We’re big believers in continuously improving the donation form, and here are a few more ideas:
To put it simply: Paypal, Apple Pay, Amazon Payments, and similar digital/mobile wallet technology make it easier for donors to give. According to Zion Market Research, the digital and mobile wallet market will grow by 32% to $3 billion by 2022. If you take a closer look at how your donors are reading your emails, at least half of them are on a mobile device, and a majority of those are on Apple devices. For many of our clients, these payment types represent 15% or more of total revenue, often with a higher average gift.
The average conversion rate for your donation form likely ranges from 15 – 20%. What if you can follow up with those 8 potential donors to ask for a gift? Well you can! Two of our favorite tactics to lift the conversion rate are:
We hope these ideas make it on your 2018 to-do list. Send us a note and tell us what else is on your list to improve your online fundraising program next year. Best wishes for an amazing year-end fundraising season!