3 Ways to Prep Your Program for Success in 2024!

It seems almost impossible to believe but we have already finished more than half of 2023!  As you look forward into 2024, let PS help you set up your programs to run even better.  There are 3 ways you can start the process of moving towards a more efficient direct mail program for 2024.

1. Creative Package Audit: Are you looking for inspiration on your packages?  Want to know how you compare to others in your sector?  A PS Creative Package Audit can help.  PS will take a look at what you are currently mailing as well as the testing you have done and make recommendations based on what else we are seeing in the market.  We will look for ways to bring cost savings through making creative changes to your packages, ways to add/change components and formats and finally compare your mailings to others in your sector.  We hope to spark a creative conversation with your team to help move your program forward.
2. Postage Audit: Postage is such a large part of a direct mail budget – let’s make sure that you are mailing the most efficiently you can.  Whether it is changing your postage method (stamp, meter, indicia) or looking at whether drop shipping would be better for your mailings than commingling, PS can help determine the best way for you to mail.  We can also look at additional services like Address Correction Services, tracking return mail, or how to best take advantage of the USPS Promotions.
3. Full Program Production Audit.  Here we will combine all of the things that PS does really well into one comprehensive look at your direct mail program.  We can examine not only your creative and postage, but we can look at HOW you are producing your mail.  From cost savings ideas to identifying “right fit” suppliers who can maximize their capabilities to best match your mail, PS can help you pull together a comprehensive picture of how to run an efficient campaign.

As we find ourselves well into 2023 and look ahead to 2024, it’s crucial to take proactive steps to enhance the efficiency of your direct mail program. Partnering with PS can pave the way for a more streamlined and successful campaign. Through our comprehensive services, we offer valuable avenues to optimize your direct mail efforts.