There’s no doubt about it, year-end planning is critical. Research from Blackbaud, the leading nonprofit software company, shows that one third of charitable giving occurs in the last 3 months of the year. Additionally, over 35% of online giving happens in the last 3 months. But can you do it, and do it well, without losing your mind? It’s not impossible.
Last Thursday’s DMAW Lunch & Learn addressed the beast that is year-end planning with the session “Year End Strategies.” With three wonderful speakers, including Amy Barriale of African Wildlife Foundation, Heather Marsh of ABD Direct and Collin Ward of Newport Creative, there was a wealth of information shared.
Here are 5 key takeaways that can help you take the craziness out of year-end planning:
Everyone in the fundraising industry knows year-end is the busiest and most lucrative time of the year. Use the techniques above to make sure you get the most out of your campaign this year.