Welcome back to our new Cost Savings Blog Series! Last week we kicked off the series with 3 tips to save money with format changes.
As with most budget items, there is no one-size-fits-all answer to your budget questions, but we are here to help you navigate ideas to help. This week, we will look at premiums and how you can make simple changes to save budget dollars!
Last week, we talked about reducing the size of inserts in order to maximize the number of pieces that can print on one sheet of paper. Similarly, you can reduce the overall size of a notepad to allow more pieces to print on one sheet of paper. Or, you can simply reduce the number of sheets in the notepad altogether. How many sheets make the notepad usable? We have seen as few as 3 – 5 sheets in a notepad; however, 7 – 10 pages is typically used for smaller notepads.
Are you printing address labels/stickers for your mailing? While many organizations use the label sheet to include a reply card, you can also include letter copy, buckslip copy, premium/benefits information or even a certificate or member card. There are many of existing label formats that can be adapted to offer you flexibility in incorporating more into the label sheet. This can save you money by reducing the number of print pieces, and the number of pieces that need to be personalized.
Backend premiums (those sent to donors after they send in a donation) are often higher dollar/higher perceived value gifts, and they can be a great incentive for some donors to upgrade their gift to take advantage of the offer. One way to limit your costs, is to offer the backend premiums only to the first XX people that reply. You can choose a specific number of gifts – the first 50 or 100 people to respond – which will allow you to limit how many premiums you need to buy and mail out.
Stay tuned for next week’s cost savings tips on Ganging! If you are interested in a program audit, we would love to talk to you about how Production Solutions can help you better navigate the complexities of your budget.
Michelle, PS’ Senior Manager of Strategic Development, has been serving with PS since 2013. Michelle is from Woodbridge, Virginia and she telecommutes full-time from Leesburg, Virginia. Michelle enjoys spending time with her husband, singing and papercrafting! Michelle has over 10 years of experience in our industry, and she has worked with more than 10 of PS’ clients, including the Wildlife Land Trust, National Jewish Health, Heifer International, The ALS Association, HelpMeSee and Special Olympics. Michelle works on developing PS’ strategy and her dedication to communicating authentically and investing in success are just some of the reasons that Michelle is such a valuable asset to her team.