In an increasingly digital era, direct mail still thrives! Why? Because the mail catches the attention more effectively of almost every household, unlike emails which can be easily ignored, social media and internet ads which can easily be overlooked, and text messaging which can be deleted without a glance. Direct mail will, in almost every case, be at least acknowledged and often opened. That’s not to say that digital marketing isn’t also extremely effective, it is! But these various channels are valuable in different ways. The best strategy can sometimes be to leverage them to work in concert to achieve even better results.
Did you know on average it takes seven touch points to inspire action? Integrated messaging is a great strategy which can amplify your messaging and increasing your opportunities with additional layers of touch points. All of those layers can work together to move a person to take that step and join in your journey towards making the world a better place with their donation.
This month we will be looking at a few things to remember when you are setting up and running a multi-channel campaign.
In conclusion, direct mail and digital fundraising when planned appropriately, can create synergy and amplify results by creating a deeper connection with your donors! Contact a production expert at PS today to learn more about how we can set up your next integrated campaign for success!
Michelle, PS’ Senior Manager of Strategic Development, has been serving with PS since 2013. Michelle is from Woodbridge, Virginia and she telecommutes full-time from Leesburg, Virginia. Michelle enjoys spending time with her husband, singing and papercrafting! Michelle has over 10 years of experience in our industry, and she has worked with more than 10 of PS’ clients, including the Wildlife Land Trust, National Jewish Health, Heifer International, The ALS Association, HelpMeSee and Special Olympics. Michelle works on developing PS’ strategy and her dedication to communicating authentically and investing in success are just some of the reasons that Michelle is such a valuable asset to her team.