Your mission, should you choose to accept it: travel to DC, wade through coffee, cocktails, early mornings, late nights, panelists, breakout sessions, networking opportunities, questions, and notes to consume both educational and anecdotal data and bring back a concise, actionable, and ROI-driven plan to not only justify the expense of your mission, but make an immediate and measurable impact on your current fundraising plan.
I was all set to write a lengthy recap of the DC Nonprofit Conference, trying in vain to write down verbatim what I was hearing from panelists, moderators, and other attendees. That is, until I had coffee with Jill Burkhardt and Carol Marchesano of North Shore Animal League America. Senior Vice President of Development and Director of Interactive Web Marketing respectively, they shared their thoughts on why investing in these conferences is both a necessity and a struggle for nonprofits.
“Our mission is simple, we’re here to bring back ideas we can implement,” said Jill. “Some of these panelists come from nonprofits with bigger budgets or more manpower than ours,” added Carol, “so I’m constantly thinking, ‘how can we apply this to what we have?’”
“It’s not just the expense, it’s the time too,” said Jill. “As a nonprofit, you invest almost a week to be here (including travel) and you have to come back ready to implement a plan.”
With that said, I want to thank Jill and Carol for taking the time to give me some clarity and shaping the way I approached my assignment. So, instead of my 18 pages of notes (which I’m happy to share!) here are the 4 things YOU need to know coming out of the DC Nonprofit Conference:
A very special thanks again to Jill and Carol of North Shore Animal League for their help in crafting this recap and all the fundraisers who made the DC Nonprofit Conference a Success. I hope to gain insights from more of you at the 2016 Bridge to Integrated Marketing Conference this July!