After doing an honest evaluation of your organization’s current digital situation (see Part I), you can probably relate to one of the following scenarios:
Maybe some of those descriptions sound familiar. Regardless of where your organization falls on that spectrum, the key to a great improvement is a step-by-step approach. So don’t allow yourself to feel overwhelmed—just follow this handy Digital Fundraising Renovation Checklist. You’ve got this!
This high-level checklist can serve as a beginner’s guide for your digital renovation, but it is by no means complete—books have been written on each of the above subjects! As you can see, it takes a combination of many factors to create a comprehensive digital marketing program. Be patient and consistent. Make sure you set aside a budget that allows you to run the program for a given period of time, then adjust as necessary. You’ll have your fundraising dream house before you know it.
The digital marketing professionals at PS Digital are available to help with any of the activities mentioned here. Drop us a note and let us know how we can help you!