Who doesn’t love to get a good old-fashioned handwritten letter or card in the mail these days? With the acceleration of technology, we are inundated with emails, 280-character tweets or 60 second TikToks. Getting a piece of mail that you can touch and feel really stands out. And the only mail we get any more seems to be bills or circulars. But with the acceleration in direct mail technology, your package can really stand out amongst the rest of the mail – especially with the advances in personalization techniques. Personalizing a direct mail piece can be as simple as inkjetting a name and address onto an outer envelope or as complex as variable data printing (aka VDP) throughout a package.
Choosing personalization options got you stumped? No worries! Here are a few things to consider that will help determine the best option for you.
With our expertise, we can guide you through personalizing your direct mail package so that it will make the biggest impact and make your donor feel appreciated and special.
Mary Ann is a Senior Account Manager and she has been serving with PS since 2016. She enjoys spending time with her sons, Liam and Luke, and their two dogs, Nikko and Bella. Mary Ann is from Scarsdale, New York, lived in New York City after college, moved to Los Angeles for 13 years and then move to Atlanta, Georgia in 2008, where she currently resides and telecommutes. With over 30 years of experience in the industry, Mary Ann is consistently investing in success and is supportive and patient with her clients. Her ability to communicate authentically and to deliver an impeccable service experience to her clients each day is inspiring.