This summer, the USPS will again offer their Mobile Shopping promotion in an effort to encourage everyone to continue to invest in technologies to bridge the gap between their digital programs and their direct mail.
Read below about how Production Solutions can help you qualify for the promotion!
Include in your mailing mobile technology that can be “read, scanned or activated by a mobile device” that will take them to a mobile optimized landing page for shopping or donations. The page must allow customers/donors to “purchase” from the website. For commercial mailers, the customer needs to be able to purchase a tangible item that will be mailed/shipped. For non-profits, the donor must be able to donate directly from the landing page only.
This promotion applies only to Marketing and Non-Profit letters and flats. First class, periodicals, Bound printed matter and medial mail are all exempt from the promo.
The most commonly used mobile technology in mail, QR codes, are square barcodes that can be read by mobile phone cameras and can lead to targeted websites – in this case a donation or shopping page. For the promotion, the code must lead to a donation page. These can be included on the envelope or inside of the package.
Other technologies may include: Datamatrix Code, MS Tags or Snap Tags, Digital watermarks, Voice Assistant or Augmented Reality/Shopping video.
Be sure to reach out to your PS contact if you have any questions – we can surely help you qualify for the promotion!
Michelle, PS’ Senior Manager of Strategic Development, has been serving with PS since 2013. Michelle is from Woodbridge, Virginia and she telecommutes full-time from Leesburg, Virginia. Michelle enjoys spending time with her husband, singing and papercrafting! Michelle has over 10 years of experience in our industry, and she has worked with more than 10 of PS’ clients, including the Wildlife Land Trust, National Jewish Health, Heifer International, The ALS Association, HelpMeSee and Special Olympics. Michelle works on developing PS’ strategy and her dedication to communicating authentically and investing in success are just some of the reasons that Michelle is such a valuable asset to her team.