Production Day 2023 Recap

Great news, print is not dead! In fact, nothing could be further from the truth. Direct mail continues to be one of the most effective fundraising strategies. At Thursday’s DMAW Production Day, several of the industry’s experts – including Production Solutions’ own, Meredith Piemme and Michelle Johnston – shared ways to plan, produce and implement campaigns effectively, despite today’s volatile market.

There’s a lot to understand and manage, but you don’t need to be an expert in every part of the process if you align yourself with partners you trust and involve them early in the process. From budgeting, to direct mail design optimization, to how to maximize your data, to determining the best way to print and produce your campaigns and mail them, Production Day covered it all.

Communication is so critical to the process, and the experts provided a vast amount of perspective on vital elements to include and the best way to convey them. Attendees even received a guided tour of Planet Direct’s facility where they could witness printing, variable personalization, live stamping and inserting in-action. It was a full day of learning and a comprehensive overview of the Production process.

Thank you DMAW for an incredible day of education and to Planet Direct, for hosting us in your amazing facility!