You have heard it countless times … personalization is key in direct mail. Adding additional personalization to your mail can allow you to not only connect to your donors with additional data points, but it can also open up additional creative opportunities by allowing you to add specific color, image, and design elements that are targeted to your donors. Learn how to add personalization using Variable Data Printing.
VDP is a form of digital printing in which elements such as text, graphics, and images may be changed from one printed piece to the next, offering personalization, versioning, and full variability! Currently, this is available for flat elements (like letters, replies, buckslips, postcards, and newsletters), and for some envelopes.
This technology is still being adopted by mailshops across the country. Right now, the best use of this technology is for organizations who:
If you are thinking about increasing your use of personalization and trying VDP, here are a few things you can do to help us help you:
Michelle, PS’ Senior Manager of Strategic Development, has been serving with PS since 2013. Michelle is from Woodbridge, Virginia and she telecommutes full-time from Leesburg, Virginia. Michelle enjoys spending time with her husband, singing and papercrafting! Michelle has over 10 years of experience in our industry, and she has worked with more than 10 of PS’ clients, including the Wildlife Land Trust, National Jewish Health, Heifer International, The ALS Association, HelpMeSee and Special Olympics. Michelle works on developing PS’ strategy and her dedication to communicating authentically and investing in success are just some of the reasons that Michelle is such a valuable asset to her team.