Welcome to our new Cost Savings Blog Series! For the next 6 weeks, we will be highlighting some ways that you can find savings in your mailings by making a few changes to your creative and postal strategy.
We are so excited to share these simple tips and to implement ideas with you. As with most budget items, there is no “one size fits all” answer to budget questions, but we are here to help you navigate ideas for you!
If you are interested in a program audit, we would love to talk to you about how Production Solutions can help you better navigate the complexities of your budget!
This week, we will focus on changes you can make to your formats that may bring cost savings to your program.
Cost savings can be found by looking at your creative to see where you may be able to change the format, even slightly, by eliminating one (or more) pieces of printed content.
For instance, the simplest of packages – an outer envelope, return envelope and a letter/reply – could be turned into a self-mailer where the letter, reply and outer envelope are all 1 piece – leaving you to print just 2 pieces instead of 4 (self-mailer and the return envelope).
Or, perhaps you have a package with a printed insert. This could be added to one end of a letter/reply form or printed on the back of your letter. There are a multitude of package design options that will allow you to rethink a conventional envelope package layout to take advantage of printing efficiencies and print fewer pieces!
This tip is relatively simple – if you are using folded over notecard, and your copy only fills up half of the inside, consider if you can change to a flat card. This will allow you to use half of the paper that you normally use and should add some cost savings in the printing process.
Are you printing an 8.5 x 3.5 insert for your #10 envelope? Would you still be able to fit all of your information onto a smaller insert? While having inserts that take full advantage of the size of your envelope feels like the best choice, you can find some savings by reducing the size of the piece. When printing generic inserts, cost can be influenced by how many pieces can fit onto the paper that is being printed. By reducing the size, you may be able to maximize how many pieces are on the sheet, making each piece less expensive.
Work with your production team (or suppliers) to find out what size will maximize the sheet size and give you the biggest cost savings. You can also look at reducing the number of panels in a brochure or the number of pages in a booklet.
Look for more tips next Tuesday, July 6, as we talk about savings you can find when producing premiums!