Michelle Johnston and Joe Gomez joined fundraising professionals at DMFA to explore the production strategies that help turn creative ideas into successful fundraising campaigns.
Last week, Michelle Johnston, Senior Manager of Strategic Development, had the opportunity to present Direct Mail Production 101 as part of a day-long fundraising education program in New York hosted by the Direct Marketing Fundraisers Association (DMFA). While the event covered a variety of fundraising topics, the production session focused on helping attendees better understand what happens after a campaign leaves the creative process and enters production.
Many participants were new to the direct mail industry, making for an engaging discussion about how production decisions impact quality, timelines, budgets, and ultimately, campaign success. The session combined production fundamentals with practical examples, giving attendees a clearer understanding of the collaboration required to bring successful fundraising campaigns to life.
Michelle was joined by Joe Gomez, Business Development Director, at PS. Together, they answered questions and shared perspectives from both the strategic and business development sides of the industry, creating a dynamic discussion throughout the session. Many attendees remarked on the caliber of the speaker lineup and the unique opportunity to spend the day learning alongside so many respected leaders from across the fundraising community.
Beyond the presentations, the event fostered meaningful networking, providing time to connect with industry colleagues, including Jenn Bullard, Senior Account Manager at PS and current President of DMFA, while also welcoming many professionals who are beginning their fundraising careers. A happy hour and mini golf outing gave attendees another opportunity to exchange ideas, strengthen relationships, and continue learning from one another in a more informal setting.
Events like these are a reminder that one of the greatest strengths of the fundraising community is its willingness to share knowledge. Whether someone has spent decades in the industry or is attending their first educational program, there is always something new to learn as well as something valuable to contribute.
Production Solutions is a proud Pallidum Sponsor of DMFA. Established in 1972, the DMFA is made up of a very active member community of nonprofit organizations, direct marketing, advertising and marketing agencies and partners, all committed to making fundraising more effective and cost-efficient.
At Production Solutions, we help nonprofit organizations execute smarter, more efficient direct mail fundraising programs through strategic production management, postal optimization, and operational expertise.
Interested in learning more? Join us for our complimentary Direct Mail Production 101 webinar on August 12, where our team will walk through the production process, answer your questions, and share practical insights to help you build more successful direct mail campaigns.