If you’re looking to strengthen your direct response marketing skills, there’s still time to register for Direct Mail Fundraiser Association (DMFA) Direct Response 101 on Thursday, July 16, in New York City.
Designed for professionals who are new to direct response marketing, or anyone looking to sharpen their fundamentals, this training brings together industry leaders to explore the core principles behind successful fundraising programs. The curriculum follows the natural progression of a campaign, beginning with audience strategy and donor journeys before moving through messaging, testing, campaign execution, production, measurement, and digital marketing.
Attendees will gain a practical understanding of how each component works together to create stronger acquisition, retention, and reactivation programs, improve engagement, and maximize return on investment.
Production Solutions is proud to have Michelle Johnston, Senior Manager of Strategic Development, serving as one of this year’s industry speakers.
Michelle will join another industry colleague to present “Soup to Nuts Direct Mail Production,” a practical session designed to demystify the direct mail production process from concept to mailbox.
During the Soup to Nuts session, attendees will:
- Understand the complete direct mail production workflow, from data preparation through printing and mailing.
- Learn how to effectively manage production timelines, vendor relationships, and project specifications.
- Discover practical strategies to control costs while maintaining quality and keeping campaigns on schedule.
Whether you’re managing your first direct mail campaign or looking to better understand what happens behind the scenes, this session will provide practical knowledge you can immediately apply to your organization.
To view the full agenda, speaker lineup, registration information, and event details, visit the DMFA Direct Response 101 registration page.
Production Solutions is a proud palladium sponsor of DMFA. Established in 1972, the DMFA is made up of a very active member community of non-profit organizations, direct marketing, advertising and marketing agencies and partners, all committed to making fundraising more effective and cost-efficient.
We look forward to seeing you in New York!