The Situation
Rising print, labor, and postage costs have increased pressure on direct mail budgets. Many organizations operate under fixed or shrinking budgets while expectations for results remain high. Cost reductions often feel risky, especially when programs rely on proven formats and timing.
Teams need practical savings that protect performance and allow programs to remain effective and scalable.
The Solution
Production Solutions (PS) takes a strategic, data-informed approach to cost management. PS evaluates formats, print methods, suppliers, inventory, and postal strategies to identify repeatable efficiencies rather than one-time cuts.
PS presents options clearly, outlining cost impact, operational implications, and risk so clients can make confident decisions. Savings opportunities are often phased or tested to maintain performance and build confidence.
The Real Benefits
- Meaningful Cost Savings
Print, mailshop, and postage costs are reduced through smarter production and postal strategies rather than one-time cuts. - Protected Customer Experience
Working with PS means efficiencies are implemented without degrading quality, personalization, or engagement. - Budget Predictability
Programs gain greater financial stability despite market volatility. - Reinvestment Opportunities
Savings can be redirected toward additional volume, testing, or growth initiatives. - Long-Term Sustainability
Programs remain cost-effective while continuing to perform at a high level as you partner with Production Solutions.
Client Experiences
While planning a fall direct mail program, a client was looking for ways to reduce costs without disrupting workflow or creative timelines. Production Solutions recommended gang printing across all 12 versions of the program to improve efficiency and lower production costs. The idea initially raised concerns, so rather than forcing a single approach, PS presented two options. Having flexibility in how the strategy could be executed helped the client move forward with confidence.
Client impact:
- Gang-printing enabled significant production efficiencies across 12 versions.
- Flexible execution options reduced creative and scheduling risk.
- Nearly $29,000 in production cost savings and without compromising timelines or results.