What’s Trending in Direct Mail & Digital Marketing?
Welcome to the ultimate aggregator of direct mail & digital marketing insights. In an ever-evolving direct marketing industry, it’s more important than ever to align proven, successful direct marketing strategies with trends that can boost your performance and results.
Here, you’ll learn how to put proven fundraising techniques and emerging innovations to work for you. Check out our extensive array of showcased innovations, watch video demos of new production tactics, and read posts from our Insights Blog.
Direct Mail Innovation Showcase
When innovation meets excellence, we share the results here in our DM Innovation Showcase. Explore the best examples of direct mail innovation, see the results, and think about how you can put these techniques into action for your upcoming campaigns.
Direct Mail Innovation Videos
These videos, showcasing and discussing direct mail innovations, are updated regularly.
So check back from time to time for informative updates.
From the Insights Blog
Trigger campaigns are exactly what they sound like – event based campaigns launched on the occurrence of a specific activity. The benefit and value of using a trigger campaign is simple: having different...
Five years ago, an ambitious idea for a designated day of giving came to fruition. #GivingTuesday was born out of a collective of fundraisers, strategists, and other social do-gooders and it raised $12 million in...