What’s Trending in Direct Mail & Digital Marketing?
Welcome to the ultimate aggregator of direct mail & digital marketing insights. In an ever-evolving direct marketing industry, it’s more important than ever to align proven, successful direct marketing strategies with trends that can boost your performance and results.
Here, you’ll learn how to put proven fundraising techniques and emerging innovations to work for you. Check out our extensive array of showcased innovations, watch video demos of new production tactics, and read posts from our Insights Blog.
Direct Mail Innovation Showcase
When innovation meets excellence, we share the results here in our DM Innovation Showcase. Explore the best examples of direct mail innovation, see the results, and think about how you can put these techniques into action for your upcoming campaigns.
Direct Mail Innovation Videos
These videos, showcasing and discussing direct mail innovations, are updated regularly.
So check back from time to time for informative updates.
From the Insights Blog
Source: Carol Rhine, Principal Consultant at Blackbaud; April webinar review of the Blackbaud Charitable Giving Report – How Nonprofit Fundraising Performed in 2014, presented by Steve MacLaughlin, Director, Analytics What did we learn from our fundraising efforts in 2014 that can be applied in 2015? In April 2015, Carol Rhine, Principal Consultant at Blackbaud, led a webinar in which she shared key performance indicators from the Blackbaud Report “How Nonprofit Fundraising Performed in 2014”. The Report summarized the highlights for all of 2014 with key benchmarks for overall fundraising and online growth by organizational size and vertical. In the Report, Steve MacLaughlin, Director, Blackbaud Analytics noted: “2014 may represent the new normal in giving. Unlike 2013 and 2014, there was a noted absence of the high profile episodic events that previously drove an increase in giving….Nonprofits must continue to focus on both donor acquisition and retention to drive sustainable...
The May/June Fundraising Success column by Willis Turner entitled “6 Ways to Motivate Donors” relates physics and the law of motion to fundraising and how to ‘put your donor in motion, emotionally and physically…enough to make a gift”. His first two points are worth noting: “Make the reader notice your outer envelope” and “compel the donor inside”. The summary of techniques for getting recipients interested in reading further and an envelope noticed included color, size, mystery (as in an ‘unbranded’ envelope), and envelope teaser copy. Choice of postage treatment isn’t referenced as a direct mail technique, but there are plenty of winning examples in which postage stamps deliver a strong first impression. Here are a few of our favorites. #1: Custom Stamps Several of the 2014 DMAW MAXI Award-winning formats used custom postage stamps attached to an inside component. The custom stamps were peeking through a 2nd window in...