Insights

What’s Trending in Direct Mail & Digital Marketing?

Welcome to the ultimate aggregator of direct mail & digital marketing insights. In an ever-evolving direct marketing industry, it’s more important than ever to align proven, successful direct marketing strategies with trends that can boost your performance and results.

Here, you’ll learn how to put proven fundraising techniques and emerging innovations to work for you. Check out our extensive array of showcased innovations, watch video demos of new production tactics, and read posts from our Insights Blog.

Direct Mail Innovation Videos

These videos, showcasing and discussing direct mail innovations, are updated regularly.
So check back from time to time for informative updates.

From the Insights Blog

Arguing For and Against Lightboxes

“What’s a lightbox?” That was my reaction when I first heard the term. I’d learned to write code back when they were called modal windows and were used to display warnings and errors. If you haven’t heard the term before, don’t worry, I’m starting a movement to bring it back, while proudly wearing my I Heart Visual Basic t-shirt. Let’s fast forward to today, where PS Digital has seen (and implemented) our share of lightboxes across countless websites. We often recommend a lightbox as a basic tactic to lift conversion, especially during the year-end giving season. On average, donations via lightboxes contribute 25% – 30% to our clients’ campaign results; and studies from the public broadcasting sector (as well as Unbounce) show that a lightbox can increase conversion by 80% – 100%. So, a lightbox is a great tactic to interrupt the experience of your website visitors and make...

Out of the Weeds and Into the Future

Out of the Weeds and Into the Future

Source:   Carol Rhine, Principal Consultant at Blackbaud; April webinar review of the Blackbaud Charitable Giving Report – How Nonprofit Fundraising Performed in 2014, presented by Steve MacLaughlin, Director, Analytics What did we learn from our fundraising efforts in 2014 that can be applied in 2015? In April 2015, Carol Rhine, Principal Consultant at Blackbaud, led a webinar in which she shared key performance indicators from the Blackbaud Report “How Nonprofit Fundraising Performed in 2014”. The Report summarized the highlights for all of 2014 with key benchmarks for overall fundraising and online growth by organizational size and vertical. In the Report, Steve MacLaughlin, Director, Blackbaud Analytics noted:   “2014 may represent the new normal in giving. Unlike 2013 and 2014, there was a noted absence of the high profile episodic events that previously drove an increase in giving….Nonprofits must continue to focus on both donor acquisition and retention to drive sustainable...