What’s Trending in Direct Mail & Digital Marketing?
Welcome to the ultimate aggregator of direct mail & digital marketing insights. In an ever-evolving direct marketing industry, it’s more important than ever to align proven, successful direct marketing strategies with trends that can boost your performance and results.
Here, you’ll learn how to put proven fundraising techniques and emerging innovations to work for you. Check out our extensive array of showcased innovations, watch video demos of new production tactics, and read posts from our Insights Blog.
Direct Mail Innovation Showcase
When innovation meets excellence, we share the results here in our DM Innovation Showcase. Explore the best examples of direct mail innovation, see the results, and think about how you can put these techniques into action for your upcoming campaigns.
Direct Mail Innovation Videos
These videos, showcasing and discussing direct mail innovations, are updated regularly.
So check back from time to time for informative updates.
From the Insights Blog
“Is there something risky or bold? Go after it!” says Liz Murray, a Bridge Conference Keynote Speaker. The Production Solutions (PS) team thought big and bold as we attended the 2017 Bridge to Integrated Marketing…
Through A/B testing you are often able to determine if one photo elicits a higher response than another photo. But, do you know why? And can you afford to do “live testing” of 12 photos? With 95% of our purchase...