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Postal Updates

01.14.20

Leveraging Direct Mail Personalization Techniques For Your Program

The Association of National Advertisers announced “personalization” as the 2019 marketing word of the year.  In this age of continuous connection, donors are being subconsciously groomed by the “Amazon Effect” to expect 24-7, seamless,  predictive interactions with companies and nonprofits alike. Having a thoughtful, well-mapped out donor journey that includes personalization has quickly become a…

01.10.20

PRC Issues New Proposal in the Ten Year Rate Review

The Postal Regulatory Commission (PRC) recently issued a new proposal as a part of their Ten Year Rate Review. We have kept our finger on the pulse of this important developing story since the initial release of their recommendations. These changes will impact the budgets of NPOs across the United States, so we all need…

01.05.20

2020 USPS Promotions Are Back!

Exciting news! The United States Postal Service (USPS) will continue its special offers and incentives program for nonprofit mailers in 2020. These promotions are a terrific way to experiment, save money and perhaps drive higher response rates for your mail program. Drumroll, please… Below are the USPS Promotions for 2020! Tactile, Sensory and Interactive Mailpiece…

12.05.19

2020 Postage Rate Change Highlights!

The USPS announced rate adjustments on October 9th that will go into effect on Sunday, January 26, 2020. These rates were approved last week by the Postal Regulatory Commission (PRC). Proposals for Market Dominant Products are changing which impacts USPS Marketing Mail (a high percentage of Nonprofit mail is in this category), Periodicals along with…