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Postal Updates

02.08.21

What is the USPS’ Earned Value Promotion?

EVP! EVP! EVP! The Earned Value Promotion (EVP) has a reputation of the least understood USPS mailing promo of the year. If you read the USPS’ fine print about the promo, it talks about MID’s/STID’s/CRID’s/ShareMail and, well, you lost me there… However, EVP is one of the simplest of the USPS Mailing Promotions to take…

01.08.21

2021 USPS Promotion Schedule

The United States Postal Service (USPS) will continue its special offers and incentives program for nonprofit mailers in 2021. These promotions are a terrific way to experiment, save money and perhaps drive higher response rates for your mail program. Tactile, Sensory and Interactive Mailpiece Engagement Registration Period: December 15, 2020 – July 31, 2021 Promotion…

10.13.20

2021 Postage Rate Chart Changes!

The Postal Service filed new rates with the Postal Regulatory Commission (PRC) for Market Dominant Rate Changes, and these rate changes will officially go into effect on Sunday January 24, 2021. This is a typical CPI (Consumer Price Index) based rate change under the laws of the Postal Accountability and Enhancement Act (PAEA) which was…

09.28.20

Lifecycle of a Mail Piece

The work of postal workers, and how PS manages this information to help our clients, is incredibly valuable. It’s important to understand the mail piece lifecycle and it’s different milestones just as a postal worker does, to elevate your understanding of the post office! From the mailshop to the donor’s residence, the mail piece takes…