Join us for our complimentary virtual Production 101 seminar on August 12 from 10:00 to 11:30 a.m. ET and build a stronger understanding of what it takes to execute successful direct mail campaigns.
Production 101 provides a practical walkthrough of the direct mail production process, from creative handoff through print, personalization, mailshop, and delivery. Designed for professionals who are new to direct mail, the seminar also highlights common production oversights and industry best practices, making it a valuable refresher for experienced marketers as well.
Whether you’re an account manager, fundraiser, marketer, designer, or strategist, you’ll leave with a better understanding of the production process, greater confidence working with production partners, and practical insights you can apply to your next campaign.
Production 101 webinar on August 12 from 10-11:30 AM ET includes:
- Printing – flatwork, envelopes, ink, paper and finishing
- Data processing and personalization
- Printer and mailshop process
- USPS – postal logistics, savings opportunities, and mail tracking
- Production workflow
- Common production oversights
Throughout the seminar, you’ll learn the key production milestones that keep campaigns on schedule and within budget, along with practical strategies for reducing costs through postal optimization, logistics planning, and the USPS Promotions and Incentive Programs. We’ll also reserve plenty of time for Q&A, giving you the opportunity to discuss real-world scenarios and walk away with actionable insights you can apply immediately.
Production 101 reflects nearly 40 years of direct mail production expertise, offering practical knowledge, proven best practices, and the strategic perspective Production Solutions brings to every client engagement.
Can’t attend live? Register anyway, and we’ll send you the webinar recording and presentation materials so you can watch at your convenience.
Sign up for the Production 101 seminar on August 12 at:
Production 101 Virtual Seminar
Check out additional resources from Production Solutions:
- Production 101 blogs
- Postal Rate Chart and USPS Promotions and Incentives
- Checklist for Postal Success
Don’t miss this opportunity to gain comprehensive insight into direct mail production.