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Production 101



During the production process of a mailing, one of the first main aspects that must be considered is Design. If this stage of the lifecycle doesn’t go exactly as planned, all other stages following it do not matter.  Either the client’s agency or the client themselves create the design of the artwork of the mailing….


The Production Lifecycle

The work that a Production partner does to add value and transform a client’s direct mail program into reality is incredibly valuable. Understand the different milestones within the Production Lifecycle as a Production expert does!  Milestone 1: Pre-Production To begin, like any successful operation, planning, budgeting and scheduling of a direct mail campaign have to…


Introducing Production 101!

Welcome to Production 101! We are excited to share this 12-month blog series that will provide insights and education about all things Production!  Our experts are excited to share their knowledge and guide you through a wide array of topics that will give you a total overview of the complex production process.  We will dive…