Challenging Times Call for Resiliency (and Celebration!)
Over the past 2 years we have been faced with challenges and situations we never saw coming and truly never even thought […]
EVP (Earned Value Promotion) = EASY MONEY!
Do you include a Business Reply Envelope (BRE) or Courtesy Reply Envelope (CRE) with an intelligent mail barcode (IMb) in your direct […]
Add Visibility to your Response Donations with Reply Mail Tracking!
In the world of non-profit direct mail fundraising, we are used to “flying blind” on certain things and having to adapt last […]
Testing & Adjusting Your Calendar Program
For many organizations, a yearly calendar may be one of the most expensive packages they send all year. And there is a […]
Have You Considered Participating in our Calendar Gang?!
Have you ever heard of calendar ganging, and were not sure what it means? Do you want to learn if joining our […]
Is First-Class Mail Still the Right Option?
We often see nonprofit mailers leverage both First Class and Marketing Mail for their fundraising direct mail programs. There have been some […]
2022 USPS Tactile, Sensory, and Interactive Mailpiece Engagement Promotion
Have you ever wanted to test a scented insert or bubbled envelope? Or maybe something with a pop-up image or sound chip? […]
In A Bind?
Well, who isn’t these days, am I right? But seriously, today we’re talking all things binding. Though in the interest of full […]
What You Need to Know About Cashflow Right Now!
Cashflow is the lifeblood of fundraising programs. Your programs are scheduled to maintain a certain amount of cashflow to be steadily coming in […]
Production 201: RENEWAL PROGRAMS
We take production strategy to a new level at PS. This is even more important when planning your annual renewal programs. You […]
Planning for Lead Times in 2022
Paper, labor, transportation shortages…oh my! I am sure you are well-aware of these nation-wide economic challenges that are impacting the direct mail […]
Changes to First Class Mail Service Standards
Starting on about October 1, the service standards for First Class letters, postcards, flat envelopes, parcels and some periodicals are expected to […]