August 2021 Postage Rate Chart Changes
The USPS has elected to use virtually all of their pricing authority granted under the New Postal Rate Making Rules that went […]
An Informed Deep Dive on Informed Delivery
Do you have what it takes to create an Informed Delivery campaign? It’s an incredibly easy concept to understand, but as with […]
Envelope Fundamentals – Learning the Basics!
PS sat down with Michele Rosenberger, Senior Sourcing Manager, to get the low-down on envelopes and all that you need to know […]
Earth Day is Here!
In 1970, Gaylord Nelson, a junior senator from Wisconsin, Pete McCloskey, a Republican Congressman and Denis Hayes, a young activist, organized campus […]
The Informed Delivery Promotion: Increasing Visibility and Reducing Costs!
Informed Delivery has been around long enough to have gained a solid following of people that absolutely swear by it. Even better, […]
Does Direct Mail Have You Seeing…Pink?
We’ve all been there. You’ve spent days, nights, weekends perfecting your direct mail package. Tweaked your copy, agonized over your asks, selected […]
Melding Digital & Direct Mail with the USPS Mobile Shopping Promotion!
This summer, the USPS will again offer their Mobile Shopping promotion in an effort to encourage everyone to continue to invest in […]
Paper Choices: How We Know What Type of Paper to Use!
There are many things to consider when choosing paper. What is the intended use? Will the recipient need to write on the paper […]
Going Green: Get to Know the Basics of Green Paper
There is no getting around it – in direct mail we use a LOT of paper! The good news is paper is […]
What is the USPS’ Earned Value Promotion?
EVP! EVP! EVP! The Earned Value Promotion (EVP) has a reputation of the least understood USPS mailing promo of the year. If […]
Production 201: Data Security
In today’s digitally diversified data environment, coupled with our complex world, security can appear to be a large endeavor to build and […]
SQUEAKY CLEAN! The Basics of ADDRESS HYGIENE
Data management can be a challenging task for any organization, even ones that do it as their main service offering! There are […]