To kick off the new year, on January 14th and 21st, Every Action hosted a webinar with experts on the topic of evaluating performance, celebrating wins, learning from mistakes, and much more. One of these experts is PS’ very own, […]
To kick off the new year, on January 14th and 21st, Every Action hosted a webinar with experts on the topic of evaluating performance, celebrating wins, learning from mistakes, and much more. One of these experts is PS’ very own, […]
In January 2020, we embarked on a series of blog posts meant to pull back the curtain on the production process, to help you better understand what Production Solutions does, and to understand how we can help you manage your […]
Over the past 2 years we have been faced with challenges and situations we never saw coming and truly never even thought possible. During this period, I have witnessed the remarkable capacity of the PS staff and those we partner […]
Do you include a Business Reply Envelope (BRE) or Courtesy Reply Envelope (CRE) with an intelligent mail barcode (IMb) in your direct mail campaigns? If the answer is ‘yes’, then you should absolutely and unequivocally participate in the Earned Value […]
In the world of non-profit direct mail fundraising, we are used to “flying blind” on certain things and having to adapt last minute to ever changing market forces, especially these days! Paper cost increases, labor shortages, and of course the […]
For many organizations, a yearly calendar may be one of the most expensive packages they send all year. And there is a reason – they work! But as costs are rising, organizations need to find ways to keep producing the […]
Have you ever heard of calendar ganging, and were not sure what it means? Do you want to learn if joining our calendar gang and finding cost savings for your program is something you are interested in for the future? Look no further! The […]
We often see nonprofit mailers leverage both First Class and Marketing Mail for their fundraising direct mail programs. There have been some long-standing assumptions in place as to why one might choose one USPS mail class over the other. With […]
Have you ever wanted to test a scented insert or bubbled envelope? Or maybe something with a pop-up image or sound chip? But the cost for the test just wasn’t where you needed it to be? Maybe testing during the […]
Well, who isn’t these days, am I right? But seriously, today we’re talking all things binding. Though in the interest of full transparency, we’ll be leaving out a couple of the more crazy expensive options that are not generally used […]
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