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The Postal Service filed new rates with the Postal Regulatory Commission (PRC) for Market Dominant Rate Changes, and these rate changes will officially go into effect on Sunday, August 29, 2021.
While the average increase is 6.9% across all of the changes proposed, the actual rates at the mail class and presort levels vary. It is important to look at the specifics of your campaigns to determine how the rates will impact your program overall.
Along with the USPS Rate Changes occurring on August 29th, there will also now be two different maximum postcard dimensions of First Class Presorted Postcards. The new maximum size limit for First Class Presorted Postcards will be 9 inches length and 6 inches height, in lieu of the current limits of 6 inches length and 4 ¼ inches height. Keep in mind that unless you want to mail as a First Class postcard, it is more cost effective to mail postcards at Nonprofit Marketing Mail Letter Rates.
Why the change? This has been under consideration the last few years and the USPS hopes the increased size will create additional opportunities for mailers to include new technologies (e.g., QR codes, textures) as well as additional space for creative and copy to defray some of the cost of mailing First Class Presorted Postcards.
Carolyn, PS’ Director of Resource and Postal Affairs, has been serving with PS since 2016. With over 24 years of experience in our industry, Carolyn has a deep knowledge about sourcing and managing supplier relationship across various operational areas and a significant portion of her career has been focused on direct mail, fulfillment and postal topics. Carolyn defines clear expectations and she understands and conveys PS’ mission with authentic communication and care.
Carolyn is from Randolph, New Jersey and she telecommutes full-time from Philadelphia, Pennsylvania. Carolyn enjoys spending time with her three kids, Crossfit, volunteering in her kids’ Cub Scout Pack and swooning over Mid-Century modern architecture and furnishings.
