The United States Postal Service (USPS) will continue its special offers and incentives program for nonprofit mailers in 2021. These promotions are a terrific way to experiment, save money and perhaps drive higher response rates for your mail program.
Registration Period: December 15, 2020 – July 31, 2021
Promotion Period: February 1, 2020 – July 31, 2020
Details: An upfront 2% postage discount on mailpieces that incorporate a multi-sensory experience through special visual effects, sound, scent, texture/tactile treatments, taste and interactive elements such as pop-ups, infinite folds and other dimensional treatments.
Registration Period: January 15, 2021 – August 31, 2021
Promotion Period: March 1, 2021 – August 31, 2021
Details: An upfront 2% postage discount on mailpieces that incorporate mobile-based technologies, such as Near-Field Communication, Enhanced Augmented Reality, Virtual Reality, Addressable TV or Video in Print.
Registration Period: February 15, 2021 – March 31, 2021
Promotion Period: April 1, 2021 – June 30, 2021
Details: Future postage credit for each BRM/CRM mailpiece scanned, with an Intelligent Mail Barcode (IMb), throughout the promotional period.
Registration Period: May 15, 2021 – December 31, 2021
Promotion Period: July 1, 2021 – December 31, 2021
Details: An upfront 2% postage discount on mailpieces that use dynamic/variable color print for personalized transpromotional marketing messages on bills and statements.
Registration Period: June 15, 2021 – December 31, 2021
Promotion Period: August 1, 2021 – December 31, 2021
Details: An upfront 2% postage discount on mailpieces that include a mobile barcode or print/mobile technology that can be read or scanned by a mobile device and leads the recipient to a mobile-optimized shopping website or the ability to complete a financial transaction. NOTE: Charitable giving does qualify for this promotion so long as a hard copy certificate, voucher or thank you note is mailed to the donor, or the mailpieces contain a BRM or CRM enclosure.
Registration Period: July 15, 2021 – November 30, 2021
Promotion Period: September 1, 2021 – November 30, 2021
Details: An upfront 2% postage discount for mailings that incorporate Informed Delivery campaigns as a component of their mailings.
In the weeks ahead, we are taking a deep dive into the promotions below that best align with your program’s strategic goals.
This promotion is designed to spur the use of innovative inks, papers and interactive elements with your campaigns. Registration is now open for this promotion, so we are reading the fine print and will release more information in the coming weeks on this program!
This incentive encourages the use of Intelligent Mail barcodes to your First Class return envelopes. Registration opens on February 15, 2020 for this promotion, so again, more details to follow very soon!
With the number of Informed Delivery subscribers continuing to rapidly grow, this is an ideal time to try it while gaining some additional savings. More to come on this topic, but in the meantime, check out our fantastic blogs here and here to learn more about Informed Delivery.
This promotion is designed to prompt mobile integration into your program, such as QR codes. We look forward to sharing more information and our recommendations for how to leverage this promo in future blog posts!
We are here to answer any questions or advise you on how to leverage these promotions in the most cost-effective way. Our team of postal experts is on standby, ready to answer any questions you may have!